Abdurrahman, Farid (2022) Analisis strategi pemasaran hand sanitizer “Bigroot” dalam meningkatkan volume penjualan di tengah pandemi Covid-19. Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian dilakukan untuk meningkatkan volume penjualan produk hand sanitizer Bigroot dalam masa pandemi Covid-19. Penelitian dilakukan di Jakarta dengan melibatkan langsung subject matter expert yaitu pemilik dari Bigroot itu sendiri. Pengumpulan data dilakukan dengan melakukan wawancara melalui sambungan telepon yang selanjutnya di abstraksikan dalam bentuk laporan keuangan dan lampiran wawancara. Hasil dari penelitian ini menunjukkan bahwa Bigroot berada dalam fase keunggulan kompetitif sementara dan strategi terbaik yang dapat dilakukan dengan memanfaatkan strategi S – O dan S – T.
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | industri hand sanitizer ; disinfektan ; porter’s five forces ; swot ; covid- 19 ; strategi ; penjualan | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Users 14906 not found. | ||||||||
| Date Deposited: | 18 Feb 2022 06:42 | ||||||||
| Last Modified: | 18 Feb 2022 06:42 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/46409 |
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