Khairunnisa, Kenia (2022) Strategi pemasaran perusahaan dalam meningkatkan penjualan di tengah wabah covid-19 (studi kasus air mineral Equil). Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan untuk mendapatkan strategi pemasaran baru dengan harapan dapat meningkatkan penjualan perusahaan air minum equil. Penelitian ini dilakukan di Jakarta dengan melibatkan langsung subject matter expert dari perusahaan equil yaitu bapak Guntur. Pengumpulan data dilakukan dengan melakukan wawancara langsung yang selanjutnya di intisarikan dalam bentuk laporan keuangan dan lampiran wawancara Data dianalisis dengan menggunakan tools berupa Porter Five Forces, Competitor Rating, dan SWOT. Hasil penelitian ini menyatakan bahwa strategi yang paling baik digunakan adalah Weakness – Threat Strategy dan Strength – Threat Strategy.
Item Type: | Thesis (Masters) | ||||||||
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Uncontrolled Keywords: | AMDK industry ; porter five forces ; swot ; competitor rating ; covid-19 ; strategy ; sales | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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Depositing User: | Kenia Khairunnisa | ||||||||
Date Deposited: | 18 Feb 2022 06:56 | ||||||||
Last Modified: | 18 Feb 2022 06:56 | ||||||||
URI: | http://repository.uph.edu/id/eprint/46414 |
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