Analisis pengaruh physical environment, food quality, customer orientation, communication, relationship benefits, price fairness terhadap customer loyalty melalui relationship quality pada konsumen Ropang Plus Plus di Surabaya

agustinus, mikhael (2022) Analisis pengaruh physical environment, food quality, customer orientation, communication, relationship benefits, price fairness terhadap customer loyalty melalui relationship quality pada konsumen Ropang Plus Plus di Surabaya. Masters thesis, universitas pelita harapan.

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Abstract

Pertumbuhan industri restoran makanan di Indonesia cukup berkembang pesat,seiring berjalannya waktu restoran makanan dibedakan salah satunya restoran makanan cepat saji, yang dimana restoran makanan cepat saji ini tidak perlu menunggu waktu yang lama.Seiring berjalannya waktu pola masyarakatpun mulai bergeser dan cenderung lebih menyukai restoran cepat saji dikarenakan lebih cepat dan praktis.Salah satu restoran cepat saji di Indonesia adalah Warunk UpNormal Surabaya yang memiliki pengaruh terhadap perkembangan industri restoran cepat saji.

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