Factors influencing Zalora's customer repurchase intention.

Laurensia, Bella (2018) Factors influencing Zalora's customer repurchase intention. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

This research is a study which examines factors influencing Zalora's customer repurchase intention. The factors observed are perceived website usability, perceived expertise in order fulfillment, perceived reputation and distrust in vendor behavior towards repurchase intention of Zalora's customer. This study is a quantitative study which was conducted on 170 students of Pelita Harapan University who have purchased from Zalora at least once, consist of 118 female and 52 males. Data collection technique is using non-probability sampling with convenience sampling method. Data was processed with Structural Equation Modeling-Partial Least Square, using SmartPLS software version 3. The result of this research shows that Perceived Website Usability, Perceived Expertise in Order Fulfillment and Perceived reputation positively influence online repurchase intention. Whereas distrust in vendor behavior negatively influences online repurchase intention but not significant.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Laurensia, BellaNIM00000013160UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTan, Pauline Henriette P.UNSPECIFIEDpauline.henriette@uph.edu
Thesis advisorPatria, Danet AryaNIDN0325017206danet.patria@uph.edu
Additional Information: SK 11-14 LAU f ; 31001000258765
Uncontrolled Keywords: online repurchase intention; perceived website usability; perceived expertise in order fulfilment; perceived reputation; distrust in vendor behavior.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Marselita New
Date Deposited: 13 Jun 2022 07:57
Last Modified: 30 Nov 2023 06:09
URI: http://repository.uph.edu/id/eprint/47785

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