Pengaruh kualitas produk, Harga, dan kualitas pelayanan terhadap loyalitas pelanggan di Aplikasi Sayurbox selama pandemi Covid-19

Damanik, Era (2022) Pengaruh kualitas produk, Harga, dan kualitas pelayanan terhadap loyalitas pelanggan di Aplikasi Sayurbox selama pandemi Covid-19. Masters thesis, Universitas Pelita Harapan.

Preview	Text (Title) Era Bundana Damanik-Rev.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (24kB) | Preview
Preview	Text (Abstract.pdf) Abstract.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (283kB) | Preview
Preview	Text (ToC.pdf) ToC.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) | Preview
Preview	Text (Chapter1.pdf) Chapter1.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text (Chapter2.pdf) Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter3.pdf) Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter4.pdf) Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB)
	Text (Chapter5.pdf) Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (597kB)
Preview	Text (Bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (324kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (942kB)

Abstract

Munculnya platform e-commerce sebagai media untuk membeli kebutuhan sehari-hari semakin memudahkan pelanggan dalam berbelanja, khususnya selama masa Pandemi Covid-19 ini. Aplikasi Sayurbox muncul untuk memudahkan pelanggan dalam membeli kebutuhan sehari-hari, dimana beberapa produk disalurkan langsung dari petani sehingga produk yang diterima pelanggan berkualitas baik. Penelitian ini bertujuan untuk melihat pengaruh kualitas produk, harga, dan kualitas pelayanan di Aplikasi Sayurbox selama pandemi covid-19. Penelitian ini menggunakan pendekatan kuantitatif dimana pengumpulan data dilakukan dengan cara menyebarkan kuisioner kepada responden secara online di sekitar Jabodetabek. Data responden yang sesuai kriteria yang digunakan dalam penelitian ini sebanyak 172 dan diolah dengan menggunakan software SmartPLS 3.0. Hasil dari penelitian ini adalah semua variabel x berpengaruh positif terhadap variabel y. Kualitas produk berpengaruh positif terhadap loyalitas pelanggan, harga berpengaruh positif terhadap loyalitas pelanggan, dan kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan. Adanya penelitian ini bisa dijadikan acuan dalam melakukan penelitian selanjutnya sesuai dengan saran dan implikasi manajerial. / The emergence of e-commerce platforms as a medium to buy daily necessities makes it easier for customers to shop, especially during the Covid-19 Pandemic. The Sayurbox application appeared to make it easier for customers to buy daily necessities, where some products were distributed directly from farmers so that the products received by customers were of good quality. This study aims to see the influence of product quality, price, and service quality in the Sayurbox Application during the Covid-19 pandemic. This research uses a quantitative approach where data collection is carried out by distributing questionnaires to respondents online around Jabodetabek. Respondent data that met the criteria used in this study was 172 and processed using SmartPLS 3.0 software. The result of this study is that all variabels x have a positive effect on variabel y. Product quality has a positive effect on customer loyalty, price has a positive effect on customer loyalty, and service quality has a positive effect on customer loyalty. The existence of this research can be used as a reference in conducting further research in accordance with suggestions and managerial implications.

Actions (login required)

View Item