The effects of countery of origins, brand image and perceived quality towards purchase intention of iPhone with product involvement moderation effect

Hartato, Alie (2019) The effects of countery of origins, brand image and perceived quality towards purchase intention of iPhone with product involvement moderation effect. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

This study wishes to search answer of effect of country of origin, brand image, and perceived quality towards product involvement as moderation effects. It is done in quantitative approach and the data is gathered through personally-administered questionnaires amongst UPH Students. SmartPLS 3.0 is used in this research analyzed by T-statistics, and R-Square. The research reveals that Brand Image and Perceived Quality both has a significant effects on purchase intentions, while Country of Origins has no significant effecttowards purchase intentions. Product involvement has no moderating effects in both perceived quality and brand image.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Hartato, Alie NIM00000014725 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Tan, Pauline H. P. NIDN0023036906 UNSPECIFIED
Additional Information:	SK 11-15 HAR e; 31001000261371
Uncontrolled Keywords:	Country of Origins; Brand Image; Perceived Quality; Purchase Intentions; Product Involvements; iPhone
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Yanni Karina
Date Deposited:	11 Jul 2022 08:35
Last Modified:	11 Jul 2022 08:35
URI:	http://repository.uph.edu/id/eprint/48529

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