Choice of foreign market entry mode strategy: a case study of Jingdong

Long, Chen (2019) Choice of foreign market entry mode strategy: a case study of Jingdong. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Indonesia's e-commerce market has grown dramatically in the past five years, upending the long-held view of local venture capital firms and companies that the country underperforms its regional rivals. For the foreign e-commerce companies, it’s quite important for them to choose a favorable entry mode to enter Indonesia market therefore it’s a significant issue for research. The research figures out that the entry mode majorly influenced in two aspects of factors which are internal and external factors. This research illustrates this point through a case study of Jingdong’s entry mode selection in Indonesia. Besides that, the SWOT analysis uses for researcher to have a deeper understanding of the factors influences on the entry mode choice.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Long, Chen NIM00000004455 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Handoko, Lim Hai NIDN0308125701 UNSPECIFIED
Additional Information:	SK 11-15 LON c; 31001000261538
Uncontrolled Keywords:	e-commerce; entry mode; Indonesia; internal factors; external factors; SWOT
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Yanni Karina
Date Deposited:	13 Jul 2022 07:31
Last Modified:	13 Jul 2022 07:31
URI:	http://repository.uph.edu/id/eprint/48598

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