Sugiarto, Violyn Anastasya (2022) Peran Divisi Promosi Damai Putra Group Melalui Penggunaan Instagram Sebagai Salah Satu Media Pemasaran. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Pada era modern seperti saat ini, penyebaran informasi menjadi lebih mudah. Hal ini disebabkan karena adanya media sosial, dimana perusahaan atau brand juga ikut menggunakan media sosial sebagai sarana pemasaran. Damai Putra Group sebagai salah satu perusahaan yang bergerak dalam bidang properti juga memanfaatkannya. Penggunaan media sosial sebagai sarana promosi ini disebut dengan social media marketing. Damai Putra Group menggunakan platform Instagram sebagai social media marketing untuk menyebar luaskan informasi terkait produknya. Selama menjalankan magang di Damai Putra Group pemagang ditempatkan dalam divisi promosi. Utamanya pemagang bertanggung jawab untuk membantu dalam membuat konten untuk Instagram Reels, tetapi pemagang juga membantu membuat konten untuk Instagram feeds dan juga story dengan menggunakan strategi content marketing dan copywriting. Lebih detailnya pemagang membantu dari mulai tahap mencari ide, membuat script, melakukan shooting, editing, menjadi talent, dan caption untuk Instagram Feeds. Namun sebelum masuk ke tahap tersebut pemagang juga melakukan Analisa terhadap website resmi perusahaan dan akun Instagram dari produk yang akan dipasarkan, serta research trend yang ada dimasyarakat./During the current modern era, sharing information is easier. It is caused by social media, where companies or brands also use social media as a marketing means. Damai Putra Group as a company running in the property industry, also utilizes it. Social media utilization as a promotion means called social media marketing. Damai Putra Group uses Instagram as a social media marketing platform to share information about its products. / While undergoing an internship at Damai Putra Group, apprentices are placed in the promotion division. Apprentices are particularly responsible for helping create content for Instagram reels. However, apprenrices also help create content for Instagram feeds and stories using content marketing and copywriting strategies. In detail, apprentices help by searching for ideas, making a script, shooting, editing, becoming talents, and making captions for Instagram feeds. However, before entering these steps, apprentices also conduct an analysis on the company’s official website and Instagram account of the marketed products. They also research the trend in public.
Item Type: | Thesis (Bachelor) | ||||||||
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Additional Information: | social media marketing; Instagram; konten; Instagram reels; Instagram feeds; Instagram story; content marketing; copywriting | ||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Medan > Faculty of Social and Political Science > Communication Science |
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Depositing User: | Violyn Anastasya Sugiarto | ||||||||
Date Deposited: | 14 Jul 2022 03:44 | ||||||||
Last Modified: | 14 Jul 2022 03:44 | ||||||||
URI: | http://repository.uph.edu/id/eprint/48621 |
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