Analysis of the effect of uncertainty avoidance, electronic word of mouth, perceived risk, and trust on purchase decision in shopee indonesia

Chilwin, Kevin (2019) Analysis of the effect of uncertainty avoidance, electronic word of mouth, perceived risk, and trust on purchase decision in shopee indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Chilwin, KevinNIM00000005333UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPurba, John TampilNIDN320086205UNSPECIFIED
Additional Information: SK 11-15 CHI a; 31001000263575
Uncontrolled Keywords: perceived risk; purchase decision; trust
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Yanni Karina
Date Deposited: 28 Jul 2022 07:17
Last Modified: 28 Jul 2022 07:17
URI: http://repository.uph.edu/id/eprint/49065

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