Pengaruh perceived usefulness dan perceived ease of use terhadap intention to purchase dan attitude toward using e-commerce di Jabodetabek

Jacob, Timothy Christiansen (2022) Pengaruh perceived usefulness dan perceived ease of use terhadap intention to purchase dan attitude toward using e-commerce di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Perceived Usefulness dan Perceived Ease Of Use terhadap Intention to Purchase dan Attitude Toward Using E-Commerce. Penelitian ini menggunakan metode kuantitatif dengan metode pengumpulan data adalah dengan menggunakan kuisioner online yang dibuat melalui Google Form dan disebarkan ke online messenger (LINE, WhatsApp, dan Telegram). Teknik yang digunakan untuk menentukan sampel dalam penelitian ini adalah menggunakan non-probability sampling – judgement sampling dengan jumlah responden sebanyak 337 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan PLS-SEM yaitu SMARTPLS. Hasil uji hipotesis menunjukkan hasil bahwa seluruh hipotesis didukung, yaitu terdapat pengaruh positif dari Perceived Usefulness terhadap Attitude Toward Using E-Commerce, terdapat pengaruh positif dari Perceived Ease Of Use terhadap Attitude Toward Using E-Commerce, terdapat pengaruh positif dari Attitude Toward Using E-Commerce terhadap Intention to Purchase, terdapat pengaruh positif dari Perceived Usefulness terhadap Intention to Purchase, dan terdapat pengaruh positif dari Perceived Ease Of Use terhadap Intention to Purchase. / This study aims to determine the effect of Perceived Usefulness and Perceived Ease Of Use on Intention to Purchase and Attitude Toward Using E-Commerce. This study uses a quantitative method with data collection methods using online questionnaires made via Google Forms and distributed to online messengers (LINE, WhatsApp, and Telegram). The technique used to determine the sample in this study was non-probability sampling - judgment sampling with a total of 337 respondents. The data in this study is analysed using PLS-SEM technique namely SMARTPLS. The results of the hypothesis test show that all hypotheses are supported, namely that there is a positive influence from Perceived Usefulness on Attitude Toward Using E-Commerce, there is a positive influence from Perceived Ease Of Use on Attitude Toward Using E-Commerce, there is a positive influence from Attitude Toward Using E-Commerce Commerce on Intention to Purchase, there is a positive influence from Perceived Usefulness on Intention to Purchase, and there is a positive influence from Perceived Ease Of Use on Intention to Purchase.

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