Analisis pengaruh service quality, food quality, atmospherics, food authenticity, atmospherics authenticity terhadap positive emotion dan perceived value dan pada akhirnya behavioral intentions pelanggan restoran Ahjumma Kitchen cabang Lenmarc Mall di Surabaya

Mitzy, Marcella (2022) Analisis pengaruh service quality, food quality, atmospherics, food authenticity, atmospherics authenticity terhadap positive emotion dan perceived value dan pada akhirnya behavioral intentions pelanggan restoran Ahjumma Kitchen cabang Lenmarc Mall di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Meningkatnya popularitas makanan asal Korea Selatan di Indonesia yang diakibatkan oleh adanya Korean Wave memiliki peranan yang kuat atas kemunculan komunitas-komunitas pencinta K-Drama, dan penikmat kuliner Korea Selatan. Ahjumma Kitchen adalah salah satu restoran khas Korea Selatan di Indonesia yang berdiri sejak tahun 2017 dan hingga saat ini telah tumbuh dan memiliki 2 cabang di Surabaya. Dengan peningkatan minat dan ketertarikan masyarakat atas kuliner khas Korea Selatan, muncul banyak kompetitor dan persaingan antar restoran etnik semakin ketat. / The increasing popularity of South Korean food in Indonesia caused by the Korean Wave has a strong role in the emergence of communities of K-Drama lovers, and South Korean culinary connoisseurs. Ahjumma Kitchen is one og the South Korean restaurant in Indonesia which was established in 2017 and until now has grown and has 2 branches in Surabaya. With the increase in public interest in South Korean culinaries, there are many competitors and the competition between ethnic restaurants is getting tougher.

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