Perancangan Ulang Situs Web Taman Mini Indonesia Indah

Widjaja, Kezia Stacey (2022) Perancangan Ulang Situs Web Taman Mini Indonesia Indah. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penggunaan website sebagai sarana informasi, promosi, transaksi dan lainnya, merupakan hal yang lazim bagi masyarakat Indonesia. Website memberikan kemudahan bagi penggunanya tanpa harus berada ditempat tertentu. Kemudahan mencari informasi dan bertransaksi ini disediakan oleh Taman Mini Indonesia Indah (TMII) bagi calon pengunjung sebelum berkunjung langsung ke TMII. Sebagai tempat wisata, TMII menjadi salah satu yang terdampak buruk oleh pandemi COVID-19. Dalam upaya meningkatkan kembali minat pengunjung untuk berkunjung ke TMII, salah satu strategi marketing yang dilakukan adalah dengan menarik pengunjung melalui website TMII. Dalam upaya memenuhi kebutuhan dan meningkatkan Tamanmini.com, penulis melakukan perancangan ulang desain website tamanmini.com sesuai dengan prinsip user interface (UI) yang dipilih penulis, yaitu prinsip ui oleh Pamala B Deacon dan Dimitry Fadeyev. Penulis melakukan lima tahapan proses pengerjaan pengerjaan berdasarkan metode oleh Bruce Hannington dan Bella Martin yaitu; planning, scoping & definition; eksploration, synthesis, & design implication; concept generation & early prototype iteration; dan terakhir tahapan evaluation, refinement & production. Penulis sudah cukup berhasil dalam menerapkan beberapa prinsip ui yang dibutuhkan seperti: kejelasan, keringkasan, keakraban,estetika, efesiensi dan streaming. Namun, penulis menyadari masih adanya kekurangan dalam penerapanya, terutama dalam memenuhi prinsip konsistensi. / The use of websites as a means of information, promotions, transactions and others, is common for Indonesian people. The website makes it easy for its users without having to be in a certain place. The convenience of finding information and making transactions is provided by Taman Mini Indonesia Indah (TMII) for potential visitors before visiting TMII in person. As a tourist spot, TMII is one of those that has been badly affected by the COVID-19 pandemic. In an effort to increase visitor interest in visiting TMII, one of the marketing strategies undertaken is to attract visitors through the TMII website In an effort to meet the needs and improve Tamanmini.com, the author redesigned the tamanmini.com website design in accordance with the user interface (UI) principles chosen by the author, namely the ui principle by Pamala B Deacon and Dimitry Fadeyev. The author carries out five stages of the workmanship process based on the method by Bruce Hannington and Bella Martin, namely; planning, scoping & definition; exploration, synthesis, & design implication; concept generation & early prototype iteration; and finally the stage of evaluation, refinement & production. The author has been quite successful in applying some of the UI principles needed such as: clarity, conciseness, familiarity, aesthetics, efficiency and streaming. However, the author realizes that there are still deficiencies in its application, especially in fulfilling the principle of consistency.

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