Analisis pengaruh service quality, social enjoyment, cleaness, aesthetics, dan cost terhadap customer satisfaction dalam membentuk customer loyalty pada pelanggan Bakmi GM Tunjungan Plaza Surabaya

tanuwijaya, albert (2022) Analisis pengaruh service quality, social enjoyment, cleaness, aesthetics, dan cost terhadap customer satisfaction dalam membentuk customer loyalty pada pelanggan Bakmi GM Tunjungan Plaza Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Industri FnB telah mengalami pertumbuhan dan perkembangan yang pesat di seluruh penjuru dunia termasuk Indonesia. Salah satu industri yang tidak mati dan masih bertahan di masa pandemic dan krisis. Ini dikarenakan sekotr makanan merupakan hal yang tidak bis akita hindari dan akan selalu menjadi bahan pokok utama bagi seluruh umat manusia walau bagaimanapun keadaan nya/The FnB industry has experienced rapid growth and development throughout the world, including Indonesia. One of the industries that does not die and still survives in times of pandemics and crises. This is because the food sector is something that we cannot avoid and will always be the main staple for all of humanity, no matter what the circumstances.

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