Padmarini, Feodora (2022) Factors affecting success of agent in real estate smes industry Tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research seeks to comprehend the relationship between individual factor, marketing capability, capital availability, technology usage, and business success. This study employs a quantitative research methodology, and Google Forms is used to collect data from participants. This study was carried out in Indonesia with participants drawn from the country's major cities (Tangerang). Smart-PLS 3 was used to analyze the data using the outer model and inner model. Validity and reliability tests comprise the outside model, whereas the goodness of fit test, common method bias, R-square, predictive relevance, Tstatistics, and P-value tests comprise the inner model. Additionally, structural equation modeling is utilized inside the study's theoretical framework to test the construct correlations.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Individual Factor, Marketing Capability, Capital Availability, Technology Usage, Business Success, SMEs, Agents, Real Estate | ||||||||
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Feodora Padmarini | ||||||||
Date Deposited: | 20 Jan 2023 05:39 | ||||||||
Last Modified: | 02 Mar 2023 08:48 | ||||||||
URI: | http://repository.uph.edu/id/eprint/52899 |
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