Factors affecting success of agent in real estate smes industry Tangerang

Padmarini, Feodora (2022) Factors affecting success of agent in real estate smes industry Tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

This research seeks to comprehend the relationship between individual factor, marketing capability, capital availability, technology usage, and business success. This study employs a quantitative research methodology, and Google Forms is used to collect data from participants. This study was carried out in Indonesia with participants drawn from the country's major cities (Tangerang). Smart-PLS 3 was used to analyze the data using the outer model and inner model. Validity and reliability tests comprise the outside model, whereas the goodness of fit test, common method bias, R-square, predictive relevance, Tstatistics, and P-value tests comprise the inner model. Additionally, structural equation modeling is utilized inside the study's theoretical framework to test the construct correlations.

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