Entreprenerial intention mahasiswa manajemen di Jabodetabek: peran dari opportunity recognition, entrepreneurship education dan subjective norm / ENTREPRENEURIAL INTENTION OF JABODETABEK MANAGEMENT STUDENTS; THE ROLE OPPORTUNITY RECOGNITON, ENTREPRENEURSHIP EDUCATION AND SUBJECTIVE NORMS

Santoso, Oktaviany (2022) Entreprenerial intention mahasiswa manajemen di Jabodetabek: peran dari opportunity recognition, entrepreneurship education dan subjective norm / ENTREPRENEURIAL INTENTION OF JABODETABEK MANAGEMENT STUDENTS; THE ROLE OPPORTUNITY RECOGNITON, ENTREPRENEURSHIP EDUCATION AND SUBJECTIVE NORMS. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan dari penelitian yang dilakukan dapat mengetahui pengaruh positif; 1) Opportunity Recognition dengan Entrepreneurial Intention, 2) Entrepreneurial Self-Efficacy terhadap Entrepreneurial Intention, 3) Subjective Norm terhadap Entrepreneurial Intention. Mengetahui pengaruh positif Entrepreneurship Education sebagai variabel moderasi antara; 4) Opportunity Recognition dengan Entrepreneurial Intention, 5) Entrepreneurial Self-Efficacy dengan Entrepreneurial Intention, 6) Subjective Norm terhadap Entrepreneurial Intention. Untuk mengetahui variabel Gender mempunyai pengaruh negatif sebagai variabel moderasi diantara:7) Opportunity Recognition dengan Entrepreneurial Intention, 8) Entrepreneurial Self-Efficacy dengan Entrepreneurial Intention, 9) Subjective Norms dengan Entrepreneurial Intention. Penelitian ini dilakukan di Jabodetabek. Metode yang digunakan yaitu kuantitatif, pengumpulan data dilakukan secara online dengan kuesioner. Teknik mengumpulan data yaitu non-prabability yaitu mahasiswa manajemen undergraduate. Jumlah sampel yang didapat yaitu 156 responden dan data di analisis menggunakan SmartPLS 3. Hasil yang didapat yaitu pengaruh positif antara; 1) Opportunity Recognition dengan Entrepreneurial Intention diterima, 2) Entrepreneurial Self-Efficacy dengan Entrepreneurial Intetion ditolak, 3) Subjective Norm terhadap Entrepreneurial Intention diterima. Pengaruh positif Entrepreneurship Education sebagai variabel moderasi antara; 4) Opportunity Recognition dengan Entrepreneurial Intention ditolak, 5) Entrepreneurial Self-Efficacy dengan Entrepreneurial ditolak, 6) Subjective Norm terhadap Entrepreneurial Intention diterima. Pengaruh negatif Gender sebagai variabel yang memoderasi antara; 7) Opportunity Recognition dengan Entrepreneurial Intention ditolak, 8) Entrepreneurial Self-Efficacy dengan Entrepreneurial Intention ditolak, 9) Subjective Norm terhadap Entrepreneurial Intention ditolak. Implikasi: mahasiswa lebih aktif dalam kegiatan kewirausahaan, fakultas dapat membuat program yang membantu mahasiswa, ada projek teori terapan jangka panjang dalam pendidikan kewirausaaan. Keterbatasan penelitian; sampel masih terlalu sedikit mneambah jumlah indikator dan variabel., menambah jumlah literatur pendukung. Saran bagi penelitian selanjutnya menambah sampel, literatur, indikator dan variabel yang mendukung penelitian./ Purpose of this study was to determine positive effect; 1) Opportunitu Recognition on Entrepreneurial Intention, 2) Entrepreneurial Self Efficacy on Entrepreneurial Intention, 3) Subjective Norm on Entrepreneurial Intention. To determine possitive effect moderating role variable Entrepreneurship Education; 4) Opportunity Recognition towards Entrepreneurial Intention, 5) Entrepreneurial Self Efficacy on Entrepreneurial Intention, 6) Subjective Norm towards Entrepreneurial Intention. Determine negative effect moderating role variable Gender on; 7) Opportunity Recognition towards Entrepreneurial Intention, 8) Entrepreneurial Self Efficacy on Entrepreneurial Intention, 9) Subjective Norm on Entrepreneurial Intention. This study took place at Jabodetabek. This study method used a Quantitative method, collecting data through questionaring, collecting data through online. The data collection techniques used a non-prabability sampling technique, where the respondents were undergraduate management students. The numbers od samples for questionnaire data collected was given to 156 respondents. Analysis the data used Smart PLS 3 software. The results obtained; the positive effect relatinship on; 1) Opportunity Recogniton toward Entrepreneurial Intention accepted, 2) Entreprenerial Self-Efficacy on Entrepreneurial Intention rejected, 3) Subjective Norms toward Entrepreneurial Intention acceted. Positive effect moderating role variable Entrepreneurship Education of; 4) Opportunity Recognition on Entrepreneurial Intenton rejected, 5) Entrepreneurial Self Efficacy on Entrepreneurial Intention rejected, 6) Subjective Norms toward Entrepreneurial Intention accepted. Negative effect moderating role variable Gender on; 7) Opportunity Recognition on Entrepreneurial Intention rejected, 8) Entrepreneurial Self Efficacy on Entrepreneurial Intention rejected, 9) Subjective Norm on Entrepreneurial Intention rejected. Implication in this research is students can be more active in entrepreneurial activities, faculty economy and business can create programs to help the students, creating a long term entreprneurship program. Limitations of this study: limited numbers of samples, limited number of indicators, variable, and literature. Suggestions for the future researchers: add more indicators, variable, and literature, add more the numbers of sample.

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