Halim, Michael (2022) Analisis faktor playfulness, service quality, intimacy, dan switching barriers terhadap loyalty melalui satisfaction dan trust pada pelanggan Tokopedia di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tokopedia adalah E-commerce atau tempat untuk berbelanja online yang berdiri pada 2009 dan berkembang sangat pesar dalam persaingan e-commerce di Indonesia. Saat ini competitor yang dimiliki Tokopedia di Indonesia sudah sangatlah banyak dan persaingan yang begitu ketat memberikan banyak persaingan persaingan.
| Item Type: | Thesis (Bachelor) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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| Depositing User: | Users 5948 not found. | ||||||||||||
| Date Deposited: | 24 Jan 2023 05:12 | ||||||||||||
| Last Modified: | 24 Jan 2023 05:12 | ||||||||||||
| URI: | http://repository.uph.edu/id/eprint/53041 |
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