Ferris, Gregorius Juan (2023) Aktivitas PT Samkok Global Persada dalam upaya meningkatkan brand awareness melalui media @samkokglobal = PT Samkok Global Persada's activities in an effort to increase brand awareness through media @samkokglobal. Bachelor thesis, Universitas Pelita Harapan.
|
Text (Title)
Title.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (189kB) | Preview |
|
|
Text (Abstract)
Abstract.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (367kB) | Preview |
|
|
Text (ToC)
ToC.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (248kB) | Preview |
|
|
Text (Chapter1)
Chapter1.pdf.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (359kB) | Preview |
|
Text (Chapter2)
Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (480kB) |
||
Text (Chapter3)
Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (390kB) |
||
Text (Chapter4)
Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) |
||
Text (Chapter5)
Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (591kB) |
||
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (231kB) | Preview |
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
Perkembangan zaman mengharuskan perusahaan harus beradaptasi dengan kemunculan teknologi baru yang ada dan harus turut menggunakan teknologi tersebut agar dapat bersaing dengan perusahaan lain. Dalam kasus ini, perkembangan teknologi sudah merevolusi kegiatan pemasaran yang pada umumnya dilakukan oleh perusahaan dengan menggunakan teknik konvensional, sekarang dapat dilakukan dengan menggunakan media sosial sehingga dapat dilakukan dengan lebih cepat dan mudah. Media sosial Instagram dapat digunakan sebagai salah satu alat atau sarana yang digunakan untuk meningkatkan brand awareness sebuah perusahaan kepada audiens yang dituju. Pemagang melakukan program magang di Perusahaan Samkok Global Persada dan dilakukan selama 4 bulan untuk mendapatkan pengetahuan, wawasan, dan pengalaman baru mengenai dunia profesional. Pemagang memiliki tanggung jawab dan kewajiban dalam melakukan manajemen media sosial Instagram miliki perusahaan dengan tujuan untuk meningkatkan brand awareness perusahaan. Pemagang berharap dengan melakukan dan menyelesaikan kegiatan magang di Perusahaan Samkok Global Persada, dapat memiliki pengalaman mendalam mengenai manajemen media sosial agar dapat digunakan untuk masa yang akan datang. / Globalization forces companies to become adaptable with the rise of new technology and forces them to utilize those technologies to compete with other competitor companies. In this case, the growth of technology is revolutionize the act of marketing that used to be done by the company using conventional methods, now can be done by using social media so that the goals can be achieved easily and faster than before. Instagram as a social media can be used as one of the tools that can increase the brand awareness of a company to the target audience. Intern was doing the internship program in PT. Samkok Global Persada and the program is 4 months time for gaining new insights and experience in the professional world. The intern is in charge of the whole social media management with the sole purpose of increasing the company’s brand awareness. Intern is hoping to finish the internship program and implying the insights and experience gained to be applied to the real world.
Item Type: | Thesis (Bachelor) | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||||||||||
Contributors: |
|
||||||||||||||||
Uncontrolled Keywords: | brand awareness; media sosial; pemasaran digital; digital | ||||||||||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication H Social Sciences > HM Sociology |
||||||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
||||||||||||||||
Depositing User: | Gregorius Juan Ferris | ||||||||||||||||
Date Deposited: | 06 Feb 2023 03:32 | ||||||||||||||||
Last Modified: | 06 Feb 2023 03:32 | ||||||||||||||||
URI: | http://repository.uph.edu/id/eprint/53877 |
Actions (login required)
View Item |