Meilani, Meilani (2022) The effect of perception of Benefits and Promotions on the Decisions to Use E-Wallets at Universitas Pelita Harapan, Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Universitas Pelita Harapan is one of the private universities in Medan. The presence of an E-Wallet or electronic wallet makes it easier for user to pay off bills or shop. The desire to use an e-Wallet based on perception of benefits and promotions is not in line with the obstacles from oneself to the use of e-Wallet, which are caused by, among others, concerns about a wasteful life and limited use because not all stores accept e-Wallet payments. The partial hypothesis test showed that the tcount of perception of benefit is 14.013 > ttable 1.97240 and significance 0.000 < 0.05; and tcount of promotion is 6.023 > ttable 1.97240 and significance 0.000 < 0.05; thus, each of the perception of benefit and promotion has significant effect on decision to use e-Wallet at Universitas Pelita Harapan, Medan. The simultaneous hypothesis test showed that the Fcount of both perception of benefit and promotion is 250.780 > Ftable 3.04 and significance 0.000 < 0.05 thus the perception of benefit and promotion have significant effect on decision to use e-Wallet at Pelita Harapan University, Medan./ Universitas Pelita Harapan merupakan salah satu Perguruan Tinggi Swasta di Medan. Kehadiran E-Wallet atau dompet elektronik memudahkan pengguna untuk melunasi tagihan atau berbelanja. Keinginan menggunakan e- Wallet berdasarkan persepsi manfaat dan promosi tidak sejalan dengan hambatan dari diri sendiri terhadap penggunaan e-Wallet, yang antara lain disebabkan oleh kekhawatiran akan hidup yang boros dan penggunaan yang terbatas karena tidak semua toko menerima pembayaran e-Wallet. Uji hipotesis parsial menunjukkan bahwa thitung persepsi manfaat adalah 14,013 > ttabel 1,97240 dan signifikansi 0,000 < 0,05; dan thitung promosi adalah 6,023 > ttabel 1,97240 dan signifikansi 0,000 < 0,05; dengan demikian masing- masing persepsi manfaat dan promosi berpengaruh signifikan terhadap keputusan penggunaan e-Wallet di Universitas Pelita Harapan Medan. Hasil uji hipotesis secara simultan menunjukkan bahwa Fhitung antara persepsi manfaat dan promosi adalah 250,780 > Ftabel 3,04 dan signifikansi 0,000 < 0,05 sehingga persepsi manfaat dan promosi berpengaruh signifikan terhadap keputusan penggunaan e- Wallet di Universitas Pelita Harapan Medan.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | perception of benefits; promotion; decision to use e-wallet | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
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Depositing User: | Users 28979 not found. | ||||||||
Date Deposited: | 20 Feb 2023 04:01 | ||||||||
Last Modified: | 20 Feb 2023 11:07 | ||||||||
URI: | http://repository.uph.edu/id/eprint/54557 |
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