Analisis pengaruh variabel servicescape terhadap overall quality of life melalui variabel afeksi pada pelanggan restoran domicile kitchen & lounge di Surabaya

Sugijanto, Ken (2018) Analisis pengaruh variabel servicescape terhadap overall quality of life melalui variabel afeksi pada pelanggan restoran domicile kitchen & lounge di Surabaya. Masters thesis, Universtitas Pelita Harapan.

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Abstract

Industri Makanan dan Minuman menjadi subsektor prioritas pada 2018. Subsektor tersebut diharapkan menjadi pendorong untuk tercapainya target pertumbuhan industri non-migas tahun 2018, yakni 5,67 persen. Seiring dengan pertumbuhan industri makanan dan minuman di Indonesia mendorong munculnya berbagai restoran yang menyasar berbagai segmen. Domicile Kitchen & Lounge adalah salah satu restoran yang memiliki segmen untuk kelas menengah ke atas yang berdiri pada tahun 2014 di Surabaya. Domicile menggabungkan suatu konsep yang sepadan antara dinning experience dengan desain dan ambience yang mendukung segala hal. Domicile memiliki berbagai pilihan menu western dan asian fusion serta dilengkapi dengan pilihan homemade dessert (http://dataresto.com, diunduh pada tanggal 12 Juli 2017). Hasil penelitian menunjukkan nilai koefisien regresi paling besar ditunjukkan oleh pengaruh communicative staging terhadap customer emotion yaitu sebesar 0,424. Selanjutnya adalah pengaruh dari subjective wellbeing terhadap overall quality of life yaitu sebesar 0,370. Kemudian pengaruh dari satisfaction terhadap overall quality of life yaitu sebesar 0.336. Berikutnya adalah pengaruh dari substantive staging terhadap customer emotion dengan nilai koefisien regresi sebesar 0.272. Selanjutnya adalah pengaruh dari satisfaction terhadap subjective wellbeing yaitu sebesar 0,254, dan yang terakhir adalah pengaruh dari customer emotion terhadap satisfaction dengan nilai koefisien regresi sebesar 0,235 / The Food and Beverage Industry is a priority sub-sector in 2018. The subsector is expected to be the driving force for achieving the non-oil and gas industry growth target in 2018, which is 5.67 percent. Along with the growth of the food and beverage industry in Indonesia, the emergence of various restaurants targeting various segments. Domicile Kitchen & Lounge is one restaurant that has a segment for the upper middle class that was established in 2014 in Surabaya. Domicile combines an equivalent concept between dinning experience and design and ambience that supports everything. Domicile has a variety of western and asian fusion menu choices and comes with a choice of homemade dessert (http://dataresto.com, downloaded on July 12, 2018). The results showed that the greatest regression coefficient was shown by the effect of communicative staging on customer emotion, which was 0.424. Next is the influence of subjective wellbeing on overall quality of life that is equal to 0.370. Then the influence of satisfaction on overall quality of life is equal to 0.336. Next is the influence of substantive staging on customer emotion with a regression coefficient of 0.272. Next is the influence of satisfaction on subjective wellbeing that is equal to 0.254, and the last is the influence of customer emotion on satisfaction with a regression coefficient of 0.235

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