Analysis of export marketing strategy at PT Gunung Intan Permata

Sumendap, Glaine Evelline (2017) Analysis of export marketing strategy at PT Gunung Intan Permata. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Nowadays, economic development because of globalization increasingly raise the importance of marketing strategy done by companies Marketing strategy in a company is very important, because this can determine the success of a company Analysis of export marketing strategy can use mix marketing approach and SWOT analysis where by using SWOT analysis, it is expected can make mix marketing from the company become effective, so that it can increase the volume of sales of a company Through internship activities at PT Gunung Intan Permata, specifically in export division, the writer has opportunity to analyze export marketing strategy in the company, so that the readers can find out the marketing strategy of PT Gunung Intan Permata.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Sumendap, Glaine Evelline NIM00000006577 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Arianto, Radityo Fajar NIDN0304067503 radityo.arianto@uph.edu Thesis advisor Banuara, Sutan NIDN9990583690 sutan.banuara@uph.edu
Additional Information:	SK 11-13 SUM a 2017 ; 31001000288580
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Ellen Feodora Teh
Date Deposited:	18 Aug 2023 08:37
Last Modified:	09 Oct 2023 01:08
URI:	http://repository.uph.edu/id/eprint/57781

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