The importance of purposive need gratification and social networking service driven brand knowledge on UPH undergraduate customer capital

Christopher, Galvin (2017) The importance of purposive need gratification and social networking service driven brand knowledge on UPH undergraduate customer capital. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Christopher, GalvinNIM00000000932UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorArianto, Radityo FajarNIDN0304067503radityo.arianto@uph.edu
Additional Information: SK 11-12 CHR i 2017 ; 31001000289299
Uncontrolled Keywords: informational need gratification, instrumental need gratification, social networking services, brand knowledge, customer capital
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Ellen Feodora Teh
Date Deposited: 18 Oct 2023 05:55
Last Modified: 18 Oct 2023 05:55
URI: http://repository.uph.edu/id/eprint/58453

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