Analisis pengaruh electronic word of mouth dan sales promotion terhadap purchase intention konsumen pada restoran Ssikkek cabang Pantai Indah Kapuk

Katherine, Mary Stephanie (2018) Analisis pengaruh electronic word of mouth dan sales promotion terhadap purchase intention konsumen pada restoran Ssikkek cabang Pantai Indah Kapuk. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Katherine, Mary StephanieNIM1305003529UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSaragih, Harriman S.UNSPECIFIEDharriman.saragih@uph.edu
Additional Information: SK 11-14 KAT a 2018 ; 31001000289752
Uncontrolled Keywords: electronic word of mouth, sales promotion, purchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Ellen Feodora Teh
Date Deposited: 31 Oct 2023 13:18
Last Modified: 31 Oct 2023 13:18
URI: http://repository.uph.edu/id/eprint/58578

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