Pengaruh social media marketing terhadap purchase intention Nike melalui customer relationship management dan brand equity

Handoko, Roland Giovanni (2018) Pengaruh social media marketing terhadap purchase intention Nike melalui customer relationship management dan brand equity. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Handoko, Roland GiovanniNIM00000008260UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPatria, Danet AryaNIDN0325017206danet.patria@uph.edu
Additional Information: SK 11-14 HAN p 2018 ; 31001000289877
Uncontrolled Keywords: social media marketing, customer relationship management, brand equity, purchase intention, Nike
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Ellen Feodora Teh
Date Deposited: 01 Nov 2023 23:45
Last Modified: 01 Nov 2023 23:45
URI: http://repository.uph.edu/id/eprint/58588

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