Analisis pengaruh kreativitas, dukungan sosial, dan pengetahuan kewirausahaan terhadap niat berwirausaha pada Generasi Z di Kabupaten Tangerang

Yuverita, Femy (2023) Analisis pengaruh kreativitas, dukungan sosial, dan pengetahuan kewirausahaan terhadap niat berwirausaha pada Generasi Z di Kabupaten Tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Femy Yuverita (01011200045) (xiv + 113 halaman; 4 gambar; 22 tabel; 2 lampiran) ANALISIS PENGARUH KREATIVITAS, DUKUNGAN SOSIAL, DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA PADA GENERASI Z DI KABUPATEN TANGERANG Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh kreativitas, dukungan sosial, dan pengetahuan kewirausahan terhadap niat berwirausaha. Sebanyak 100 responden yang merupakan Generasi Z di Kabupaten Tangerang, menjadi subjek penelitian ini. Metode penelitian yang diterapkan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner elektronik yang disebarkan melalui Google Form, dengan menerapkan teknik purposive sampling. Sampel penelitian melibatkan 100 responden dari Generasi Z. Metode analisis data yang diterapkan dalam penelitian ini adalah Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil dari penelitian ini mengidentifikasikan bahwa kreativitas, dukungan sosial, dan pengetahuan kewirausahaan memiliki pengaruh positif dan signifikan terhadap niat berwirausaha. Kata kunci: kreativitas, dukungan sosial, pengetahuan kewirausahaan, niat berwirausaha Referensi: (2010-2023) / Femy Yuverita (01011200045) ABSTRACT (xiv + 113 Pages; 4 image; 22 tables; 2 appendices) ANALYSIS OF THE INFLUENCE OF CREATIVITY, SOCIAL SUPPORT, AND ENTREPRENEURIAL KNOWLEDGE ON ENTREPRENEURIAL INTENTIONS IN GENERATION Z IN TANGERANG DISTRICT This research was conducted with the aim of analyzing the influence of creativity, social support and entrepreneurial knowledge on entrepreneurial intentions. A total of 100 respondents who are generation Z in Tangerang Regency, were the subjects of this research. The research method applied is a quantitative approach with data collection techniques through electronic questionnaires distributed via Google Form, using purposive sampling techniques. The research sample involved 100 respondents from generation Z. The data analysis method applied in this research was Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this research identify that creativity, social support, and entrepreneurial knowledge have a positive and significant influence on entrepreneurial intentions. Key words: creativity, social support, entrepreneurial knowledge, entrepreneurial intention Reference: (2010-2023)

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