Analisis pengaruh family economic education, peer groups yang dimediasi oleh economic literacy terhadap entrepreneur intention pada mahasiswa di kampus Bina Nusantara, Universitas Pelita Harapan dan Universitas Multimedia Nusantara

Chiu, Lotusia Sukhavati (2023) Analisis pengaruh family economic education, peer groups yang dimediasi oleh economic literacy terhadap entrepreneur intention pada mahasiswa di kampus Bina Nusantara, Universitas Pelita Harapan dan Universitas Multimedia Nusantara. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tingginya tingkat pengangguran disebabkan oleh tidak seimbangnya jumlah pencari kerja dan jumlah lowongan kerja yang tersedia. Permasalahan ini membutuhkan pemahaman yang baik mengenai faktor-faktor yang mempengaruhi minat berwirausaha, khususnya para mahasiswa yang notabene memiliki pengetahuan dan skill yang memadahi untuk berwirausaha. Studi ini berfokus dalam melihat potensi kewirausahaan dan faktor-faktor yang mempengaruhi minat berwirausaha, seperti family economic education, peer groups dan economic literacy yang diprediksi memiliki dampak pada minat berwirausaha. Penelitian ini mencakup penelitian kuantitatif menggunakan survey dari Google Form yang kemudian di analisis oleh SmartPLS4. Penelitian ini juga melibatkan 250 mahasiswa yang sesuai dengan kriteria yang ditentukan. Hasilnya menunjukan bahwa: 1) Economic Literacy berpengaruh secara positif terhadap Entrepreneur intention. 2) Family Economic Education tidak berpengaruh secara positif terhadap Entrepreneur Intention. 3)Peer Groups berpengaruh secara positif terhadap Entrepreneur Intention. 4) Family Economic Education dan Peer Groups berpengaruh secara positif terhadap Economic Literacy. 4) Economic Literacy berhasil memediasi hubungan antara variabel Family Economic Education dan Peer Groups terhadap Entrepreneur Intention. Oleh karena itu, penelitian menunjukkan bahwa lembaga pendidikan harus memanfaatkan inkubator bisnis dan kelompok sejawat dalam komunitas wirausaha untuk meningkatkan niat berwirausaha siswa. Selain itu, orang tua juga dapat menumbuhkan minat dan semangat berwirausaha dengan mengenalkannya pada anak sejak dini/The high unemployment rate is caused by the imbalance between the number of job seekers and the available job vacancies. This issue requires a good understanding of the factors influencing entrepreneurial interest, especially among students who typically possess adequate knowledge and skills for entrepreneurship. This study focuses on examining the potential for entrepreneurship and the factors influencing entrepreneurial interest, such as family economic education, peer groups, and economic literacy, which are predicted to have an impact on entrepreneurial interest. The research involves quantitative research using a survey conducted through Google Form, which is then analyzed using SmartPLS4. It also involves 250 students who meet the specified criteria. The results indicate that: 1) Economic Literacy has a positive influence on Entrepreneurial Intention. 2) Family Economic Education does not have a positive influence on Entrepreneurial Intention. 3) Peer Groups have a positive influence on Entrepreneurial Intention. 4) Family Economic Education and Peer Groups have a positive influence on Economic Literacy. 5)Economic Literacy successfully mediates the relationship between the variables of Family Economic Education and Peer Groups towards Entrepreneurial Intention. Therefore, the research demonstrates that educational institutions should utilize business incubators and peer groups within the entrepreneurial community to enhance students' entrepreneurial intentions. Additionally, parents can foster entrepreneurial interest and enthusiasm by introducing it to children from an early age

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