Tasman, Russell Lee (2024) Faktor yang mempengaruhi investor ritel di Indonesia untuk menggunakan aplikasi seluler investasi saham. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tujuan dari penelitian ini adalah untuk mengetahui hubungan dari performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, perceived return, habit, behavioral intentions, dan adoption behaviorterhadap aplikasi seluler investasi saham. Kehadiran aplikasi seluler investasi saham di Indonesia menjadi sebuah fenomena menarik dan sekaligus menjadi salah satu faktor yang berkontribusi terhadap pertumbuhan investor ritel di Indonesia. Pengerjaan penelitian ini saya lakukan pada tahun 2023. Penelitian ini dilaksanakan dengan pembagian kuesioner online berupa Google Form yang dibagikan kepada 350 responden dan datanya akan diolah menggunakan aplikasi IBM SPSS Statistics 26 dan AMOS 24. Hasil penelitian menunjukkan adanya hubungan positif antara Performance Expectancy terhadap Behavioral Intention, hubungan positif tidak signifikan antara Effort Expectancy terhadap Behavioral Intention, hubungan positif antara Social Influence terhadap Behavioral Intention, hubungan positif tidak signifikan antara Facilitating Condition terhadap Behavioral Intention, hubungan negatif antara Facilitating Condition terhadap Adoption Behavior, hubungan negatif antara Perceived Risk terhadap Behavioral Intention, hubungan positif antara Perceived Return terhadap Behavioral Intention, hubungan positif vi antara Habit terhadap Behavioral Intention, dan hubungan positif antara Behavioral Intention terhadap Adoption Behavior.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | RUSSELL LEE TASMAN | ||||||||
| Date Deposited: | 17 Jan 2024 02:31 | ||||||||
| Last Modified: | 28 Feb 2024 15:19 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/60265 |
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