Sandhika, Briegitta Alamanda Cinta Putri (2023) The impact of customer relationship management and company reputation on customer loyalty through the mediating role of customer satisfaction on iPhone in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.
Text (Title)
Title.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (28kB) |
|
Text (Abstract)
Abstract.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (189kB) |
|
Text (ToC)
ToC.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (667kB) |
|
Text (Chapter1)
Chapter1.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
Text (Chapter2)
Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
Text (Chapter3)
Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
Text (Chapter4)
Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
Text (Chapter5)
Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (305kB) |
|
Text (Bibliography)
Bibliography.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (712kB) |
|
Text (Appendices)
Appendices_watermark.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
Abstract
This research determining the impact of Customer Relationship Management and Company Reputation on Customer Loyalty through the mediating role of Customer Satisfaction on iPhone. The researcher therefore states the research objectives, as follows: to examine the effect of Customer Relationship Management on Customer Satisfaction of iPhone users, to examine the effect of Company Reputation on Customer Satisfaction of iPhone users, to examine the effect of Customer Satisfaction on Customer Loyalty of iPhone users, to examine the effect of Customer Relationship Management on Customer Loyalty of iPhone users, to examine the effect of Company Reputation on Customer Loyalty of iPhone users. The methods used is quantitative methods using SmartPLS. Therefore, this research will require a minimum sample of 160. Based on the discussion and analysis, the conclusions of this research are: Customer Relationship Management has a significant effect on Customer Satisfaction, Company reputation has a significant effect on Customer Satisfaction, Customer Satisfaction has a significant effect on Customer Loyalty, Customer Relationship Management doesn’t have a significant effect on Customer Loyalty, Company Reputation has a significant effect on Customer Loyalty.
Item Type: | Thesis (Bachelor) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Uncontrolled Keywords: | customer relationship management; company reputation; customer satisfaction; customer loyalty; iPhone | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
Depositing User: | BRIEGITTA ALAMANDA CINTA PUTRI SANDHIKA | ||||||||
Date Deposited: | 18 Jan 2024 09:02 | ||||||||
Last Modified: | 18 Jan 2024 09:02 | ||||||||
URI: | http://repository.uph.edu/id/eprint/60381 |
Actions (login required)
View Item |