Wijaya, Renaldo (2023) Pengaruh service quality, location, price dan customer satisfaction terhadap repurchase intention pada J&T Express. Masters thesis, Universitas Pelita Harapan.
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Abstract
Kemajuan teknologi dan inovasi yang terjadi sejak tahun 2000 telah membawa kondisi ekonomi Indonesia menjadi serba digital dan online. Munculnya bisnis yang dilakukan secara online akhirnya membutuhkan layanan pengantaran barang atau logistik sebagai pendukung agar memudahkan para pebisnis mengirimkan barang kepada pembelinya. Penelitian ini bertujuan untuk mengetahui sebuah perusahaan yang bergerak dibidang logistik yang telah berdiri sejak tahun 2015. Penelitian ini bertujuan mengetahui pengaruh dari Service Quality, Location, dan Price terhadap Repurchase Intention pada J&T Express melalui mediasi variabel Customer Satisfaction. Penelitian ini menggunakan metode pengumpulan data kuantitatif melalui google form, sebanyak 161 responden telah didapat dan dianalisis menggunakan Smart-PLS. Hasil penelitian ini menunjukan bahwa Service Quality, Location, dan Price berpengaruh positif terhadap variabel dependen yakni Repurchase Intention maupun terhadap variabel mediasi Customer Satisfaction.
Item Type: | Thesis (Masters) | ||||||||
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Uncontrolled Keywords: | service quality ; location ; price ; customer satisfaction ; repurchase intention | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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Depositing User: | Users 26858 not found. | ||||||||
Date Deposited: | 03 Feb 2024 07:37 | ||||||||
Last Modified: | 03 Feb 2024 07:37 | ||||||||
URI: | http://repository.uph.edu/id/eprint/61427 |
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