Pengaruh ulasan daring tripadvisor terhadap minat beli daring pada hotel butik Kosenda Jakarta = Impact of tripadvisor’s online review on online purchase intention in boutique hotel kosenda Jakarta

Davina, Narda (2019) Pengaruh ulasan daring tripadvisor terhadap minat beli daring pada hotel butik Kosenda Jakarta = Impact of tripadvisor’s online review on online purchase intention in boutique hotel kosenda Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Jakarta merupakan wilayah yang memiliki potensi wisata sebagai tempat destinasi penduduk berdatangan baik untuk bekerja maupun untuk berlibur. Pada tahun 2017 tercatat sebanyak 437 unit hotel yang terdapat di DKI Jakarta. Keberadaan internet dalam industri perhotelan telah menumbuhkan perkembangan besar terhadap konten yang dihasilkan oleh pengguna dimana pengguna merencanakan akomodasi untuk tinggal maupun aktivitas yang akan dilakukan didasarkan pada kumpulan pengalaman dan opini dari orang lain. TripAdvisor merupakan situs yang berhubungan dengan pariwisata yang mendukung konten yang dihasilkan pengguna. Membaca ulasan dapat meningkatkan rasa percaya diri dan membantu mengurangi resiko yang membantu pembaca dalam proses pengambilan keputusan. Ulasan pada Tripadvisor menunjukkan sebagian besar reliabel dan dapat dipercaya. Namun dikarenakan ulasan pada TripAdvisor tidak ada autentikasi maka ulasan tersebut tidak semuanya reliabel dimana beberapa ulasan bersifat bias, menyesatkan, tidak menggambarkan nilai yang sebenarnya bahkan tidak dapat dipahami. Data TripAdvisor (2019) mengenai hotel butik terbaik di Jakarta memiliki penilaian berdasarkan harga terhemat dan dari antara delapan hotel butik terbaik di Jakarta dengan kapasitas maksimal 149 kamar menunjukkan bahwa Hotel Kosenda merupakan hotel butik paling hemat di Jakarta. Minat pemesanan hotel secara daring dipengaruhi oleh ulasan daring yang terdiri dari tujuh atribut, yaitu kegunaan ulasan daring, keahlian pemberi ulasan, aktualitas ulasan daring, volume ulasan daring, positif dan negatif ulasan daring, dan kelengkapan ulasan daring. Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh dari tujuh atribut ulasan daring TripAdvisor terhadap minat beli daring Hotel Butik Kosenda Jakarta. Penelitian ini menggunakan analisis regresi linear berganda dengan aplikasi IBM SPSS. / Jakarta is a region that has tourism potential as a destination for residents to come both for work and for vacation. In 2017 there were 437 hotel units in DKI Jakarta. The existence of the internet in the hotel industry has fostered large developments in user-generated content where users plan accommodation for stay and activities to be carried out based on experiences and opinions from others. TripAdvisor is a tourism-related site that supports user-generated content. Reading reviews can increase self-confidence and help reduce risks that help readers in the decision-making process. The reviews on Tripadvisor show that most are reliable and trustworthy. However, because there are no authentication reviews on TripAdvisor, the reviews are not all reliable, where some reviews are biased, misleading, do not describe the true value that cannot even be understood. TripAdvisor data (2019) regarding the best boutique hotels in Jakarta has valuations based on the most affordable prices and from among the eight best boutique hotels in Jakarta with a maximum capacity of 149 rooms shows that Kosenda Hotel is the best value boutique hotel in Jakarta. Online hotel booking interest is influenced by online reviews consisting of seven attributes, namely the usefulness of online review, reviewer expertise, timeliness of online review, volume of online review, positive and negative valence of online reviews, and comprehensiveness of online review. The purpose of this study was to determine the effect of seven TripAdvisor’s online review attributes on online purchase intention in Boutique Hotel Kosenda Jakarta. This study uses multiple linear regression analysis with IBM SPSS applications. Keywords: Online Review, Online Purchase Intention, TripAdvisor, Boutique Hotel, Hotel Kosenda.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Davina, NardaNIM0000008021teresianana3@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorMaleachi, SandraNIDN0305107301UNSPECIFIED
Uncontrolled Keywords: online Review; online purchase intention; tripAdvisor; boutique hotel, Hotel Kosenda
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 3022 not found.
Date Deposited: 19 Feb 2020 06:45
Last Modified: 20 Apr 2020 04:34
URI: http://repository.uph.edu/id/eprint/6666

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