Wiharjo, Andreas and Akwila, Februarga Padua and Febrianto, Josiah Evan (2019) Pengaruh performance expectancy, effort expectancy, price saving orientation, social influence, dan facilitating condition terhadap continuance intention pada ovo. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk menujii faktor-faktor yang diduga dapat mempengaruhi continuance intention: 1) performance expectancy, 2) effort expectancy, 3) price saving orientation, 4) social influence, 5) facilitating condition. Lima variabel independen tersebut diduga dapat berpengaruh terhadap continuance intention. Dari orang-orang pertama kali tertarik untuk menggunakan OVO dan pada akhirnya apakah pengguna-pengguna OVO masih ingin tetap menggunakan OVO kedepanya? Apa yang menjadi daya tarik OVO untuk mempertahankan pengguna-penggunanya dalam jangka panjang? Penelitian ini akan membantu menjelaskan. Penelitian ini menggunakan desain descriptive dan metode survei dengan populasi pengguna OVO di negara Indonesia. Dengan sampel sebanyak 200 responden, dengan metode pengambilan sampel, purposive sample, kuisioner dengan 24 indikator pertanyaan.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | continuance intention; performance expectancy; effort expectancy; price saving orientation; social influence; facilitating condition | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 1699 not found. | ||||||||||||
Date Deposited: | 11 Feb 2020 03:41 | ||||||||||||
Last Modified: | 22 Apr 2020 03:18 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/6980 |
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