Pengaruh ketaatan, isu etis, sikap terhadap ketaatan hukum terhadap perilaku dan dampaknya pada minat beli produk imitasi sepatu adidas = The effect of religiosity, ethical concern, attitude toward lawfulness on attitude toward behavior and its impact on interests to purchase the imitation of adidas shoe products

A., David Samuel (2020) Pengaruh ketaatan, isu etis, sikap terhadap ketaatan hukum terhadap perilaku dan dampaknya pada minat beli produk imitasi sepatu adidas = The effect of religiosity, ethical concern, attitude toward lawfulness on attitude toward behavior and its impact on interests to purchase the imitation of adidas shoe products. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ketaatan, isu etis, dan sikap terhadap ketaatan hukum terhadap perilaku terkait pembelian produk imitasi dan dampaknya terhadap minat beli konsumen produk imitasi sepatu Adidas di Jakarta. Penelitian ini menempatkan ketaatan, isu etis, dan sikap terhadap ketaatan hukum sebagai variabel independen; perilaku sebagai variabel tengah; dan minat beli sebagai variabel dependen. Terdapat empat hipotesis konseptual yang dikembangkan untuk penelitian ini, yaitu ketaatan, isu etis, dan sikap terhadap ketaatan hukum memiliki pengaruh negatif terhadap perilaku terkait dengan produk imitasi; serta perilaku memiliki pengaruh positif terhadap minat beli produk imitasi. Penelitian ini mengumpulkan data dari 260 responden, namun hanya menggunakan 208 data yang bisa digunakan. Responden yang dipilih adalah konsumen yang mengetahui produk sepatu tiruan merek Adidas dijual di pasaran dan belum pernah membeli produk tersebut. Indikator yang digunakan pada kuesioner penelitian ini sepenuhnya diadaptasi dan dimodifikasi dari penelitian Quoquab, Pahlevan, Mohammad, & Thurasamy (2016). Metode penarikan sampel yang digunakan adalah purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah analisis jalur. Instrumen penelitian sebelumnya diuji validitas dan reliabilitasnya. Demikian pula dengan metode analisis yang juga terlebih dahulu dilakukan uji asumsi klasik untuk menilai kelayakan model prediktor yang terbentuk. Hasil penelitian menunjukkan bahwa ketaatan, isu etis, dan sikap terhadap ketaatan hukum tidak memiliki pengaruh negatif terhadap perilaku, melainkan memiliki pengaruh positif. Di samping itu juga ditemukan bahwa perilaku memiliki pengaruh positif terhadap minat beli produk imitasi sepatu Adidas di Jakarta. Tiga dari empat hipotesis konseptual yang dikembangkan tidak didukung, sementara satu hipotesis konseptual lainnya dapat didukung dengan menggunakan data yang ada. / This study aims to determine the effect of religiosity, ethical concern, and attitude toward lawfulness on attitude toward behavior related to the purchase of imitation products and their impact on consumer buying interest in imitation Adidas shoes bag products in Jakarta. This study places religiosity, ethical concern, and attitude toward lawfulness as independent variables; attitude toward behavior as an intervening variable; and intention to purchase as the dependent variable. There are four conceptual hypotheses developed for this research, namely religiosity, ethical concern, and attitude toward lawfulness have a negative influence on attitude toward behavior related to imitation products; and such attitude toward behavior has a positive influence on buying interest in imitation products. This study collected data from 260 respondents, but only use 208 data with good quality. The respondents chosen were consumers who knew that the Adidas brand shoes were sold in the market and had never bought such products. The indicators used in this research questionnaire were fully adapted and modified from the research of Quoquab, Pahlevan, Mohammad, & Thurasamy (2016). The sampling method used was purposive sampling. The analytical method used in this study is path analysis. Previous research instruments were tested for validity and reliability. Likewise, the analytical method also tested on the classical assumption first to assess the feasibility of the formed predictor model. The results showed that religiosity, ethical concern, and attitude toward lawfulness did not have a negative influence on attitude toward behavior, but rather had a positive effect. In addition, it was also found that the attitude toward behavior had a positive influence on the buying interest of imitation Adidas shoes in Jakarta. Three of the four conceptual hypotheses developed were not supported, while one other conceptual hypothesis could be supported using existing data.

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