Implementasi SEO Dalam Kegiatan Komunikasi Pemasaran 9cv9 di Situs Web blog.9cv9.com = SEO Implementation in 9cv9 Marketing Communication Activities on the Blog.9cv9.com Web Site

Enrico, Inocensius Jason (2021) Implementasi SEO Dalam Kegiatan Komunikasi Pemasaran 9cv9 di Situs Web blog.9cv9.com = SEO Implementation in 9cv9 Marketing Communication Activities on the Blog.9cv9.com Web Site. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Indonesia ada di tengah pertumbuhan industri digital. Seiring banyaknya pertumbuhan bisnis digital dan penggunaan internet di Indonesia, persaingan untuk menggapai target pasar juga meningkat. Perusahaan melakukan segala hal yang dapat membantunya dalam memasarkan produknya kepada calon pelanggan.Dalam kegiatan pemasaran, salah satu pemasaran daring yang dapat dilakukan oleh perusahaan adalah kegiatan pemasaran dengan Search Engine Optimazation – SEO. SEO adalah proses organik yang meningkatan kualitas dan visibilitas situs web di mesin pencari. Strategi utama yang umum dilakukan oleh perusahaan ada pada kata kunci, pencarian kata kunci, dan konsep topic cluster. 9cv9 Pte, Ltd. adalah perusahaan jasa startup yang bergerrak di bidang pencarian pekerjaan berbasis internet. 9cv9 Pte, Ltd menyediakan platform yang mempertemukan pencari pekerjaan dan perusahaan di Singapura, Vietnam, Filipina, Malaysia, dan Indonesia. 9cv9 menggunakan topic cluster dan pencarian kata kunci sebagai teknik utama dalam melakukan optimalisasi SEO. Topic cluster menjadi basis perencanaan dan penghubung antar konten yang diterbitkan. Pencarian kata kunci mejadi basis dari kata kunci yang digunakan dalam optimalisasi SEO. Optimalisasi SEO yang dilakukan oleh 9cv9 telah menggunakan seluruh komponen dari topic cluster. Namun, diperlukan metode penilaian optimalisasi SEO yang lebih pasti untuk mengukur tingkat kesuksesan optimalisasi SEO tersebut. / Indonesia is in the midst of a growing digital industry. Along with the growing number of digital businesses and internet usage in Indonesia, competition to reach target markets has also increased. The company does everything it can to help it market its products to potential customers. In the marketing activity, one of the online marketing that companies can do is the activity marketing with Search Engine Optimazation-SEO. SEO is an organic process that increases the quality and visibility of a website in search engines. The main strategies that are commonly used by companies are on keywords, keyword research, and the concept of topic clusters. 9cv9 Pte, Ltd. is a startup service company engaged in internet-based job search. 9cv9 Pte, Ltd provides a platform that brings together job seekers and employers in Singapore, Vietnam, Philippines, Malaysia and Indonesia. 9cv9 uses topic clusters and keyword research as the main techniques for optimizing SEO. Topic clusters are the basis for planning and connecting the published content. Keyword research is the basis of the keywords used in SEO optimization. SEO optimization carried out by 9cv9 has used all components of the topic cluster. However, a more definite SEO optimization assessment method is needed to measure the success rate of the SEO optimization.

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