Marcelly, Christian (2018) Analisis pengaruh online shopping experience, online shopping habit, customer satisfaction dan adjusted expectation terhadap repurchase intention pada. Masters thesis, Universitas Pelita Harapan.
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Abstract
Indonesia is one of the biggest and the fastest e-commerce growth’s
country in the world. In Indonesia, Tokopedia is one of the biggest e-commerce
that held the important role in economic growth. However what we should see in
its development is there any intention to do online repurchase with internal
support factors especially in Tokopedia.
This research is to know factors that affect customers to do repurchase
in Tokopedia, with variables such as, online shopping experience, online
shopping habit, customer satisfaction, and adjusted expectation. Data analysis
are facilitated using PLS-SEM method with SmartPLS Ver 2.0 M3.
The final result conclude that online shopping experience and habit have
significant and positive influenced to customer satisfaction and adjusted
expectation. Besides, customer satisfaction have significant and positive
influenced to online repurchase intention and adjusted expectation in onine
shopping habit and experience model. One thing that important are adjusted
expecation have significant and positive influenced too to online repurchase
intention in online shopping experience and habit model. / Indonesia merupakan salah satu negara dengan pertumbuhan e-commerce
tercepat dan terbesar di Asia Tenggara. Di Indonesia, Tokopedia merupakan salah
satu e-commerce terbesar yang memegang peranan penting dalam pertumbuhan
perekonomian Indonesia. Namun dalam perkembangannya kita harus melihat
apakah proses pembelian secara online khususnya pada Tokopedia memiliki minat
untuk melakukan pembelian kembali.
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang
mempengaruhi konsumen untuk melakukan pembelian kembali di Tokopedia,
dengan variabel-variabel seperti, online shopping experience, online shopping
habit, customer satisfaction dan adjusted expectation. Analisis data dilakukan
dengan menggunakan metode PLS-SEM melalui aplikasi SmartPLS Ver 2.0 M3.
Hasil penelitian menyimpulkan bahwa online shopping experience dan
habit memiliki pengaruh positif dan signifikan terhadap customer satisfaction dan
adjusted expectation. Disamping itu, customer satisfaction memiliki pengaruh
positif dan signifikan terhadap online repurchase intention dan adjusted
expectation baik pada online shopping habit dan experience model. Satu hal lagi
yang perlu diperhatikan adalah adjusted expectation juga memiliki pengaruh
positif dan signifikan terhadap online repurchase intention baik pada online
shopping experience dan habit model.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Marcelly, Christian NIM00000018938 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Huliselan, Juana Judith NIDN0006065801 UNSPECIFIED |
Additional Information: | T 19-15 MAR a |
Uncontrolled Keywords: | online shopping ; experience ; online shopping habit ; online repurchase intention ; customer satisfaction ; adjusted expectation ; Tokopedia |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 21 May 2021 06:39 |
Last Modified: | 19 May 2022 06:28 |
URI: | http://repository.uph.edu/id/eprint/23382 |