Suryajaya, Gilang (2018) Peran organizational culture dan employee turnover terhadap kualitas produk/jasa dan kepuasan konsumen pt xyz. Masters thesis, Universitas Pelita Harapan.
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Abstract
The aim of this writing is to describe the role of organizational culture,
employee turnover, project management of product / service quality and customer
satisfaction. The background of this writing is the high level of employee
turnover in the advertising business where the turnover rate has increased by 10
percent every year. Turnover can be caused by several things, some of which are
unhealthy and non motivating company culture becomes the factor that causes the
decreasing of work team productivity and the quality of product / service
produced. The theoretical approach that used by the author are related to customer
satisfaction, organizational culture, employee turnover, and service quality. The
author uses an interview method to solve the problem.
The author found several important points when doing the making of
this work. Among them are XYZ try to create a comfortable, friendly, and fun
working atmosphere, creating open and two way discussion when doing brand
project. Create policies and programs that can motivate and reduce employee
turnover. In addition, XYZ's strategy for overcoming employee turnover is done
by forming a team for one client where substitute employees can quickly adapt
quickly to keep design quality high. In addition to providing high quality designs,
XYZ always strives to provide new and fresh design ideas, and foster good
relationships with clients to make clients feel comfortable and want to work
together for a longer time. / Penulisan Karya ini bertujuan untuk memaparkan peran budaya organisasi
dan employee turnover terhadap kualitas produk/jasa dan kepuasan konsumen PT
XYZ. Adapun yang menjadi latar belakang dari penulisan ini adalah tingginya
tingkat employee turnover didalam bisnis advertising dimana tingkat turnover
mengalami peningkatan sebesar 10 persen sertiap tahunnya. Turnover dapat
disebabkan oleh beberapa hal, beberapa diantaranya adalah budaya perusahaan
yang tidak sehat dan tidak memotivasi menjadi faktor yang menyebabkan
menurunnya produktifitas tim kerja dan kualitas produk/jasa yang dihasilkan.
Pendekatan teori yang digunakan oleh penulis menggunakan teori yang berkaitan
dengan customer satisfaction, organizational culture, employee turnover, dan
service quality. Penulis menggunakan metode wawancara untuk menjawab
penyelesaian masalah.
Penulis menemukan beberapa poin penting ketika melakukan pembuatan
karya ini. Diantaranya adalah XYZ mencoba menciptakan suasana kerja yang
nyaman, ramah, dan seru, diskusi yang terbuka, dua arah dalam mengerjakan
brand project. Membuat kebijakan dan program yang dapat memotivasi serta
mengurangi turnover karyawannya. Selain itu, strategi yang diterapkan XYZ
untuk mengatasi employee turnover dilakukan dengan membentuk sebuah tim
untuk satu klien dimana karyawan pengganti dapat cepat beradaptasi dengan cepat
untuk menjaga kualitas desain tetap tinggi. Selain dengan memberikan desain
berkualitas tinggi, XYZ selalu berusaha memberikan ide desain yang baru dan
segar, serta membina hubungan baik dengan klien agar klien merasa nyaman dan
ingin bekerjasama lebih lama.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Suryajaya, Gilang NIM02320080030 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Additional Information: | T 19-14 SUR p |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:20 |
Last Modified: | 27 May 2022 08:08 |
URI: | http://repository.uph.edu/id/eprint/23429 |