Gunawan, Rudy (2018) Pencegahan penggunaan produk palsu relay my melalui kepemimpinan transformasional untuk mengurangi shrinkage. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of writing this term paper is to examine: 1) Efforts made by
PT.Omron Electronics to prevent the use of counterfeit products MY relay, 2) The
relation of preventing the use of counterfeit products MY relay by PT.Omron
Electronics to reduce shrinkage for brand holders and keep the company's
reputation, and 3) The implementation of transformational leadership components
in PT.Omron Electronics to prevent the use of counterfeit products of MY relays.
This term paper review uses shrinkage theory and transformational leadership
theory. MY relay products are electrical products that are common in the control
panel of industrial machines with high frequency of use, with Omron's market
share of 80%. After searching there is a difference between industry growth on
MY relay sales from 2012 until 2016, it is found that there are outstanding
counterfeit products that have potential to cause shrinkage to the brand holder, in
this case PT.Omron Electronics. The results of the study indicate that: 1)
PT.Omron Electronics needs to undertake four measures or actions: supply chain
management, legal action, identification through product technology, and
cooperation with stakeholders; 2) Prevention of using this counterfeit MY relay
product can reduce shrinkage, because it can increase sales revenue and keep
company's reputation, 3) PT.Omron Electronics needs to implement
transformational leadership component into company strategy to reduce shrinkage
caused by counterfeit MY relay products through market operation, incentive to
distributor, form call center, Omron companies in other countries and awareness
programs. / Tujuan penulisan term paper ini adalah untuk mengkaji: 1) Upaya yang
dilakukan PT.Omron Electronics untuk mencegah penggunaan produk palsu relay
MY, 2) Bagaimana hubungan pencegahan penggunaan produk palsu relay MY
oleh PT.Omron Electronics dapat mengurangi shrinkage bagi pemegang merek
dan menjaga reputasi perusahaan?, dan 3) Penerapan komponen kepemimpinan
transformasional di PT.Omron Electronics untuk mencegah penggunaan produk
palsu relay MY. Kajian term paper ini menggunakan teori shrinkage dan teori
kepemimpinan transformasional. Produk relay MY merupakan produk elektrik
yang umum terdapat di dalam panel kontrol mesin-mesin industri dengan
frekuensi penggunaan yang tinggi dan market share Omron sebesar 80%. Setelah
ditelusuri ada perbedaan antara pertumbuhan industri terhadap penjualan relay
MY dari tahun 2012 sampai 2016, ditemukan ada produk palsu yang beredar
yang berpotensi menyebabkan shrinkage terhadap pemegang merek, dalam hal ini
PT.Omron Electronics. Hasil kajian menunjukkan bahwa : 1) PT.Omron
Electronics perlu melakukan empat upaya atau tindakan yaitu: manajemn rantai
pasok, tindakan hukum, identifikasi melalui teknologi produk, dan bekerjasama
dengan pihak berkepentingan, 2) Pencegahan penggunaan produk palsu relay MY
ini bisa mengurangi shrinkage, karena dapat menaikkan sales revenue dan
menjaga reputasi perusahaan, 3) PT.Omron Electronics perlu
mengimplementasikan komponen kepemimpinan transformasional ke dalam
strategi perusahaan untuk mengurangi shrinkage yang diakibatkan oleh produk
palsu relay MY melalui tindakan operasi pasar, incentive untuk distributor,
membentuk call center, kolaborasi antar perusahaan Omron di negara lain dan
program awareness
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Gunawan, Rudy NIM00000009424 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Additional Information: | T 19-14 GUN p |
Uncontrolled Keywords: | shrinkage ; counterfeit products ; transformational leadership |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:23 |
Last Modified: | 27 May 2022 08:37 |
URI: | http://repository.uph.edu/id/eprint/25851 |