Utomo, Felix Pramono (2018) Pengaruh social support terhadap relationship quality dan social commerce intention pada pengguna facebook. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this study is to see the effect of Social Support on
Relationship Quality and Social Commerce Intention on Facebook users in the
area of DKI Jakarta and outside DKI Jakarta. High Quality Relationship signifies
that customers are consistently satisfied with the products and services offered in
the past while social commerce intention demonstrates the consumer's intention to
maintain a long-term relationship with the social media website it uses.
Respondents in the study amounted to 409 people who are Facebook users in DKI
Jakarta and outside DKI Jakarta. The variables used in this study were measured
using a Likert scale. Technique of collecting data using technique of nonprobability sampling with judgmental method. For data processing in this study
using Structural Equation Modeling (SEM) using Smart PLS program version 3
and interview. The result of this research is Social Support positively influence to
Relationship Quality and Social Commerce Intention. This suggests that the more
often someone accessing Facebook will give a positive feeling. Where this
positive feeling then leads someone to maintain Relationship Quality to establish
trust and satisfaction of the products or services offered by the company or
marketer so that indirectly affect the Social Commerce Intention so that customers
become loyal to the products or services offered in social media Facebook. / Tujuan dari penelitian ini adalah untuk melihat pengaruh Social Support
terhadap Relationship Quality dan Social Commerce Intention pada pengguna
Facebook di wilayah DKI Jakarta dan diluar DKI Jakarta. Relationship Quality
yang tinggi menandakan bahwa pelanggan secara konsisten puas dengan produk
dan jasa yang ditawarkan di masa lalu sedangkan social commerce intention
menunjukkan niat konsumen untuk mempertahankan hubungan jangka panjang
dengan situs web media sosial yang digunakannya. Responden dalam penelitian
berjumlah 409 orang yang merupakan pengguna Facebook di DKI Jakarta dan di
luar DKI Jakarta. Variabel – variabel yang digunakan dalam penelitian ini diukur
dengan menggunakan skala Likert. Teknik pengumpulan data menggunakan
teknik non – probability sampling dengan metode judgmental. Untuk pengolahan
data dalam penelitian ini menggunakan Structural Equation Modelling (SEM)
dengan menggunakan program Smart PLS versi 3 dan wawancara. Hasil
penelitian adalah Social Support berpengaruh positif terhadap Relationship
Quality dan Social Commerce Intention. Hal ini menunjukkan bahwa semakin
sering seseorang mengakses Facebook maka akan memberikan perasaan positif.
Dimana perasaan positif ini kemudian mengarahkan seseorang menjaga
Relationship Quality untuk membentuk kepercayaan dan kepuasan terhadap
produk atau jasa yang ditawarkan perusahaan atau marketer sehingga secara tidak
langsung mempengaruhi Social Commerce Intention agar pelanggan menjadi
loyal terhadap produk atau jasa yang ditawarkan di media sosial Facebook.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Utomo, Felix Pramono NIM00000015194 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Widjaja, Anton W. NIDN0311116501 UNSPECIFIED |
Additional Information: | T 19-14 UTO p |
Uncontrolled Keywords: | Social Support ; Relationship Quality ; Social commerce Intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:22 |
Last Modified: | 19 May 2022 02:06 |
URI: | http://repository.uph.edu/id/eprint/26086 |