Lesmanadjaja, Felicya (2018) Pengaruh knowledge management capabilities (kmc) dan customer relationship management terhadap service quality dari workshop pt x. Masters thesis, Universitas Pelita Harapan.
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Abstract
As the garment industry is developing well in Indonesia, the competition between
the companies are getting harder. A 28-year-old garment company, PT X, got lots
of complains from its customers regarding to the service they gave. PT X has
some workshops located in Java island, that facilitate their customers. So, the
customers can directly interact with the sales and marketing teams, also design
and market development team in order to explain their needs directly. PT X
management concerns about the amount of customer complains, which might
impact to their selling in the future, as they cannot fulfill customers’ expectation.
On daily basis, PT X had applied intergrated software to align employees’ tasks
and help to keep company’s knowledge. Knowledge Management Capability
(KMC) in a company is applied by doing knowledge acquisition, conversion,
application and protection. The ability of a company to manage their knowledge
well, might increase company value and effect their relationship with customer,
which is called Customer Relationship Management (CRM). When customers’
expectation can be fulfilled, then CRM will be maintain well. In this research,
CRM will be reflected by how the company understand customer preferences
(UCP) and provide customized services (PCS), as PT X workshop can give
customized services to their customers.
This research was aimed to analyze the relationship of KMC and CRM in PT X
workshop, and the effect on service quality, which might reducing the amount of
customers’ complains. Questionnaires was distributed to PT X workshop
employess, start from the head of workshop, the head of divisions, and supervisor.
After that, the questionnaires were filled by the staff. The number of respondents
in this research is 123 people. Structural Equation Model (SEM) was used in the
research. The results of the research are the degree of KMC had a positive effect
on CRM, and the degree of CRM had positive effect on service quality. On the
other hand, the degree of KMC has no significant effect to service quality in
workshop PT X. / Industri garmen merupakan salah satu industri yang berkembang baik di
Indonesia, sehingga persaingan menjadi semakin ketat antar perusahaan garmen.
Salah satu perusahaan garmen yang telah berdiri selama 28 tahun, PT X,
mendapatkan banyak komplain dari pelanggan terkait service yang mereka
berikan. PT X memiliki banyak workshop yang terletak di area Jawa, dan
workshop ini digunakan sebagai sarana bagi PT X, agar pelanggan dapat langsung
berinteraksi dengan bagian penjualan, desain dan pengembangan pasar untuk
menyampaikan kebutuhan yang mereka inginkan. Dengan banyaknya jumlah
komplain, dikhawatirkan penjualan PT X akan semakin menurun di masa
mendatang, dikarenakan tidak terjawabnya ekspektasi pelanggan. Manajemen PT
X sudah mengaplikasikan software sistem terintegrasi untuk membantu
menyelaraskan kinerja karyawan dan menyimpan pengetahuan perusahaan.
Knowledge Management Capability (KMC) dalam sebuah perusahaan dapat
dilihat dari praktek yang dilakukan dalam mengelolanya, yaitu dengan acquistion,
conversion, application dan protection. Kemampuan perusahaan untuk mengelola
pengetahuan dengan baik, dapat memberikan nilai yang lebih terhadap perusahaan
dan berpengaruh terhadap hubungan dengan pelanggan atau Customer
Relationship Management (CRM). Bila sebuah perusahaan dapat mengerti apa
yang menjadi ekspektasi pelanggan, maka CRM dapat terjaga dengan baik. Dalam
penelitian ini, digunakan dimensi Understanding Customer Preferences (UCP)
dan Providing Customized Services (PCS) untuk merefleksikan CRM. Karena PT
X melayani customized services untuk pelanggan.
Oleh karena itu, penelitian ini bertujuan untuk menganalisa kaitan KMC dan
CRM yang telah dijalankan oleh workshop PT X dan pengaruhnya terhadap
service quality, sehingga diharapkan dapat menurunkan jumlah komplain
pelanggan. Kuesioner diberikan kepada karyawan workshop PT X dimulai dari
jabatan kepala cabang, kepala bagian dan supervisor, setelah itu dilanjutkan
kepada karyawan dengan jabatan staf. Total responden dalam penelitian ini
berjumlah 123 orang. Penelitian ini menggunakan Structural Equation Model
(SEM). Dari hasil penelitian ditemukan bahwa, penerapan KMC yang dimediasi
oleh CRM memiliki pengaruh positif terhadap service quality sedangkan
penerapan KMC tidak memiliki pengaruh signifikan terhadap service quality.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Lesmanadjaja, Felicya NIM00000026539 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hutabarat, Moses L.P. UNSPECIFIED UNSPECIFIED |
Additional Information: | T 19-16 LES p |
Uncontrolled Keywords: | Knowledge Management Capability ; Customer Relationship Management ; Service Quality |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:26 |
Last Modified: | 23 Jun 2022 01:57 |
URI: | http://repository.uph.edu/id/eprint/27648 |