Gani, Evarista (2021) The effect of social media contribution towards sales performances at Miel Mdn. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
In this research, to investigate the condition of social media towards sales
performance at Miel Mdn.
The theory used is related to Hospitality Management, social media, and
sales performance. According to Dijk (2018), social media is a media platform that
focuses on the existence of users who facilitate them in their activities as well
collaborate.
In this research, the method used by the author is quantitative analysis
method. The type of data used in this study are primary and secondary data. Data
was collected through interviews and Questionnaires distributed to the customers.
The total population is 141 customers and the sample in the study amount 104
customers . Method of sampling in this study using simple random sampling. The
scale used to measure variables is the Likert scale.
The results of the partial test can be explained that t count (10.839) > t table
(1.983) and a significant value of 0.000 <0.05, then Ha is accepted and Ho is
rejected, namely social media has effect towards sales performance at Miel Mdn. R
square value of 0.535. This shows that the magnitude of the Social Media influence
of the on Sales is 53.5% and the remaining 46.5% is influenced by other variables
outside of this study in the form of price, innovation food, food quality
The conclusion in this study is the social media has effect towards sales
performance at Miel Mdn. Recommendations from this study that social media
activity needs to be maximize in order to increase sales./ Dalam penelitian ini, untuk menyelidiki pengaruh media sosial terhadap
kinerja penjualan di Miel Mdn.
Teori yang digunakan adalah terkait dengan Manajemen Perhotelan, media
sosial, dan penjualan. Teori yang digunakan adalah terkait dengan Manajemen
Perhotelan, media sosial, dan penjualan kinerja. Menurut Dijk (2018), media
adalah platform media yang berfokus pada keberadaan pengguna yang
memfasilitasi mereka dalam kegiatan mereka juga berkolaborasi.
Dalam penelitian ini, metode yang digunakan oleh penulis adalah metode
analisis kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data
primer dan sekunder. Data dikumpulkan melalui wawancara dan kuesioner
dibagikan kepada pelanggan. Total populasi adalah 141 pelanggan dan sampel
dalam jumlah studi 104 pelanggan. Metode pengambilan sampel dalam penelitian
ini menggunakan contoh acak sederhana. Skala yang dipakai untuk mengukur
variabel adalah skala Likert.
Hasil sebagian tes dapat dijelaskan bahwa jumlah t (10.839) > t tabel
(1.983) dan nilai yang signifikan dari 0.000 <0.05, kemudian Ha diterima dan Ho
ditolak, yaitu media sosial mempunyai pengaruh terhadap kinerja penjualan di
Miel Mdn. Nilai R kuadrat dari 0.535. Ini menunjukkan bahwa besarnya pengaruh
media sosial terhadap penjualan adalah 53,5% dan sisa 46,5% dipengaruhi oleh
variabel lain di luar penelitian ini dalam bentuk harga, inovasi makanan, kualitas
makanan, kualitas makanan
Kesimpulan dalam studi ini adalah media sosial mempunyai pengaruh
terhadap kinerja penjualan di Miel Mdn. Rekomendasi dari penelitian ini adalah
media sosial perlu dimanfaatkan dengan maksimal agar dapat meningkatkan
penjualan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Gani, Evarista NIM00000017094 evarista.gani@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Dalimunthe, Femmy Indriany NIDN3817047501 femmydalimunthe@gmail.com |
Uncontrolled Keywords: | social media, sales performance |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 18900 not found. |
Date Deposited: | 19 Aug 2021 07:14 |
Last Modified: | 18 Jan 2022 03:26 |
URI: | http://repository.uph.edu/id/eprint/41683 |