Chiarouven, Nancy (2021) Analisis pengaruh performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, online review, online rating, online tracking terhadap continuance intention melalui e-satisfaction dan habit pada pengguna aplikasi Bukalapak. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (579kB)
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (189kB) | Preview
Preview
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
Preview
Chapter 1.pdf
Download (2MB) | Preview
![Chapter 2 [thumbnail of Chapter 2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB)
![Chapter 3 [thumbnail of Chapter 3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter 4 [thumbnail of Chapter 4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (10MB)
![Chapter 5 [thumbnail of Chapter 5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (984kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (16MB)
Abstract
bagai hal dikehidupan manusia manusia saat ini dimana salah satunya adalah
didalam bidang bisnis online yang dapat disebut e-commerce. Salah satu
perusahaan e-commerce yang terkenal di Indonesia adalah Bukalapak.
Tujuan utama penelitian ini adalah meneliti continuance intention, e�satisfaction dan habit pada Bukalapak dengan beberapa variabel yang
mempengaruhi yaitu performance expectancy, effort expectancy, facilitating
condition, social influence, price value, hedonic motivation, online review, online
rating, online tracking. Manfaat dari penelitian ini adalah untuk menambah
wawasan khususnya dalam bidang manajemen untuk mengetahui seberapa besar
pengaruh dari performance expectancy, effort expectancy, facilitating condition,
social influence, price value, hedonic motivation, online review, online rating,
online tracking sehingga dapat meningkatkan continuance intention, e-satisfaction,
dan habit.
Penelitian ini merupakan penelitian bersifat kausal dengan menggunakan
metode kuantitatif dan diolah dengan bantuan program statistik yaitu AMOS versi
22.0 untuk membantu proses pengolahan data primer dari 250 pengguna aplikasi
BukaLapak di Surabaya yang dikumpulkan dengan teknik snowball sampling.
Dalam penelitian ini ditemukan hasil bahwa variabel yang berpengaruh
positif signifikan terhadap e-satisfaction adalah effort expectancy, social influence,
price value, online review dan yang tidak berpengaruh signifikan adalah
performance expectancy, facilitating condition, hedonic motivation, online rating,
online tracking. Selanjutnya, e-satisfaction berpengaruh positif signifikan terhadap
habit. Kemudian, e-satisfaction dan habit tidak berpengaruh signifikan terhadap
continuance intention / The development of technology is currently increasingly advanced and has
been applied in various things in human life today where one of them is in the field
of online business which can be called e-commerce. One of the well-known e�commerce companies in Indonesia is Bukalapak.
The main purpose of this study is to examine continuance intention, e�satisfaction dan habit in Bukalapak with several influencing variables, namely
performance expectancy, effort expectancy, facilitating conditions, social
influence, price value, hedonic motivation, online review, online rating, online
tracking. The benefit of this research is to add insight, especially in the field of
management to find out how much influence the performance expectancy, effort
expectancy, facilitating condition, social influence, price value, hedonic
motivation, online review, online rating, online tracking have in order to increase
continuance intention, e-satisfaction and habit.
This research is a causal research using quantitative methods and processed
with the help of a statistical program, namely AMOS version 22.0 to assist the
processing of primary data from 250 users of BukaLapak application in Surabaya
which was collected using snowball sampling technique.
In this study, it was found that the variables that had a significant positive
effect on e-satisfaction were effort expectancy, social influence, price value, online
review and those that had no significant effect were performance expectancy,
facilitating conditions, hedonic motivation, online rating, online tracking.
Furthermore, e-satisfaction has a significant positive effect on habit. Then, e�satisfaction and habit have no significant effect on continuance intention.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Chiarouven, Nancy 02011180017 nancychiarouven99@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Dr. Ronald, S.T., M.M, CSMA,CDM, PMA, Dr. Ronald, S.T., M.M, CSMA,CDM, PMA 0720097804 UNSPECIFIED Thesis advisor Dr. Amelia S.E., RFP-I, M.M, CSMA, CDM, Dr. Amelia S.E., RFP-I, M.M, CSMA, CDM 0715128701 UNSPECIFIED |
Uncontrolled Keywords: | performance expectancy; effort expectancy; facilitating condition; social influence; habit; price value; hedonic motivation; online review; online rating; online tracking; e-satisfaction; habit; continuance intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Users 5258 not found. |
Date Deposited: | 03 Dec 2021 07:36 |
Last Modified: | 25 Feb 2022 01:15 |
URI: | http://repository.uph.edu/id/eprint/43077 |