Angelina, Meirytha (2022) The influence of service quality and food quality towards customer satisfaction at Izumiya Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
In today’s era, many entrepreneurs are competing to open a culinary
business, considering that this business is growing rapidly. The most important
thing that must be considered by culinary owners is customer satisfaction. They
must be able to attract the attention of customers and make them satisfied, therefore
several things must be considered to make customers satisfied, which are service
quality, food quality, and many more. The purpose of this study was to measure
customer satisfaction at Izumiya restaurant Medan by using service quality and food
quality as measurements.
The research method used in this study is quantitative. The data is collected
by distributing the questionnaire through media social platforms. In this study, the
authors used a non-probability sampling method where the sample was taken by
convenience sampling and purposive sampling. In analyzing the data, the author
uses SPSS 25 statistic program.
Based on the results of data analysis, service quality and food quality
showed a positive influence on customer satisfaction. The regression coefficient
value for service quality is 0.529, while the regression coefficient value for food
quality is 0.412. In addition, the value of the coefficient of determination for both
variables is 0.548, which means that both variables can explain customer
satisfaction by 54% and the other 46% is influenced by other factors that are not
analyzed in this research. Furthermore, the author recommended the restaurant to
do handling complaint training for the staff and try to research the portion of the
food. / Sekarang, banyak pengusaha bersaing untuk membuka bisnis kulinari,
mengingat bisnis ini sedang berkembang pesat. Hal yang paling penting yang harus
diperhatikan oleh para pengusaha kulinari ini adalah kepuasan pelanggan. Mereka
harus bisa menarik perhatian pelanggan dan membuat mereka puas dengan apa
yang ditawarkan, oleh karena itu ada beberapa hal yang harus diperhatikan untuk
membuat pelanggan puas adalah kualitas pelayanan, kualitas makanan dan lainnya.
Penelitian ini akan berfokus di satu tempat yaitu Izumiya Restoran Medan. Tujuan
dari penelitian ini adalah untuk mengukur kepuasan pelanggan di Izumiya Restoran
Medan dengan menggunakan kualitas servis dan kualitas makanan sebagai
pengukurannya.
Metode penelitian yang digunakan dalam penelitian ini adalah metode
kuantitatif. Pengumpulan data untuk analisis adalah melalui penyebaran kuesioner
secara daring Dalam penelitian ini penulis menggunakan metode non-probability
sampling dimana sampel diambil dengan convenience sampling dan purposive
sampling. Dalam menganalisis data, penulis menggunakan SPSS 25 statistik
program.
Berdasarkan hasil analisis data, kualitas pelayanan dan kualitas makanan
menunjukkan adanya pengaruh positif terhadap kepuasan pelanggan. Nilai
koefisien regresi untuk kualitas pelayanan adalah 0,529, sedangkan nilai koefisien
regresi untuk kualitas makanan adalah 0,412. Selanjutnya nilai koefisien
determinasi untuk variabel kedua tersebut adalah 0,548 yang artinya variabel kedua
tersebut dapat menjelaskan kepuasaan pelanggan sebesar 54% dan 46% lainnya
dipengaruhi oleh faktor lain yang tidak diuji dalam penelitian ini. Selanjutnya,
penyulis menyarankan kepada pihak restoran untuk melakukan pelatihan
penanganan pengaduan dari pelanggan dan mencoba melakukan penelitian tentang
porsi makanan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Angelina, Meirytha NIM03013180082 Meirythaangelina5@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Augustinus, Daniel Cassa NIDN0410088403 daniel.augustinus@uph.edu |
Uncontrolled Keywords: | service quality; food quality; customer satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 19023 not found. |
Date Deposited: | 24 Feb 2022 02:38 |
Last Modified: | 24 Feb 2022 02:38 |
URI: | http://repository.uph.edu/id/eprint/46656 |