Hamonangan, Samuel Richard (2018) Peran model servuction system dalam kepuasan tamu pada hotel ABC Jakarta. Masters thesis, Universitas Pelita Harapan.
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Abstract
This paper aims to examine the implementation of servuction system at Hotel
ABC Jakarta, its advantages in supporting guest satisfaction, and obstacles faced
by ABC Hotel Jakarta in its effort to satisfy its guest.
The analytical approach used in this paper uses the theory of servuction
system, there are two main parts namely the backstage and front-stage. These two
parts support each other to provide services to guests, the backstage provide
services that can not be seen by the guests while the front-stage provides services
that can be seen and interact directly with the guests. The data was collected
using interviews with several ABC Jakarta hotel employees, literature and
secondary data taken from the site of independent guest satisfaction ratings. The
data taken are analyzed and summarized in this paper.
The results of this study revealed that the hotel using information system
in the application of servuction system, thus both parts can be connected, the
benefits found is that the servuction system can help in providing complete
services, as well as a tool for management in analyzing problems and continuous
improvement, constraints faced is a high turnover of employees due to the growth
rate of competing hotels, so regular and systematic training and supportive work
environments and competitive compensation are required to withstand high
employee turnover. / Makalah ini bertujuan untuk mengkaji penerapan servuction system pada Hotel
ABC Jakarta, manfaat – manfaatnya dalam menunjang kepuasan tamu, serta
kendala yang dihadapi hotel ABC Jakarta dalam usahanya untuk memberikan
kepuasan kepada para tamunya.
Pendekatan analisis yang digunakan dalam makalah ini menggunakan teori
servuction system, terdapat dua bagian utama yaitu bagian backstage dan frontstage. Kedua bagian ini saling menunjang untuk memberikan pelayanan kepada
tamu, bagian backstage memberikan pelayanan yang tidak dapat dilihat oleh para
tamu sedangkan bagian front-stage memberikan pelayanan yang dapat dilihat dan
berinteraksi langsung dengan para tamunya. Pengumpulan data dilakukan
menggunakan wawancara dengan beberapa karyawan hotel ABC Jakarta,
kepustakaan dan data sekunder yang diambil dari situs peringkat kepuasan tamu
independen. Data yang diambil dianalisa dan dirangkumkan dalam tulisan ini.
Hasil kajian mengungkapkan bahwa dalam penerapannya hotel
menggunakan sistem informasi agar kedua bagian dalam servuction system ini
dapat terhubung, manfaat yang ditemukan adalah bahwa servuction system dapat
membantu dalam memberikan layanan yang lengkap, serta menjadi alat bagi
manajemen dalam menganalisa masalah dan perbaikan berkelanjutan, kendala
yang dihadapi adalah perputaran pegawai yang tinggi dikarenakan tingkat
pertumbuhan hotel pesaing, sehingga pelatihan yang berkala dan sistematis dan
lingkungan kerja yang mendukung dan kompensasi yang bersaing diperlukan
untuk menahan perputaran pegawai yang tinggi.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Hamonangan, Samuel Richard NIM00000009704 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Uncontrolled Keywords: | Servuction system ; guest experience ; guest satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 28 May 2022 06:34 |
Last Modified: | 28 May 2022 06:34 |
URI: | http://repository.uph.edu/id/eprint/47533 |