Kelvin, Kelvin (2022) The influence of service quality towards customer loyalty at PT Bank Mestika Dharma, Tbk. Capem Gatot Subroto, Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research is aimed to Investigate the condition of service quality at PT
Bank Mestika Dharma, TBK. Capem Gatot Subroto, Medan, Investigate the
condition of customer loyalty at PT Bank Mestika Dharma, TBK. Capem Gatot
Subroto, Medan and Investigate how service quality influences customer loyalty at
PT BankMestika Dharma, TBK. Capem Gatot Subroto, Medan. The research is
done within 4 months of period starting from December 2020 until March 2021.
This research uses descriptive study to analyze a sample of 96 respondents
who arethe customers of PT Bank Mestika Dharma, TBK. Capem Gatot Subroto,
Medan. Sampling method is done by using convenience sampling method.
The distribution of the questionnaires has passed validity and reliability test.
Test of determination has shown that independent variable (service quality) has
79.8% influence on the dependent variable (customer loyalty) at PT Bank Mestika
Dharma, TBK. Capem Gatot Subroto, Medan.
Based on the hypothesis test, the conclusion mentioned that service quality
has influence towards customer loyalty. The company is suggested to back its
supporting equipment with the materials or machine needed in operating its
business, company provide the employees with enough information and training to
increase their skills about its working procedure, company always give briefing to
the employees about making customers feel comfortable and company needs to be
aggressive in introducing other product line of the company./ Penelitian ini bertujuan untuk menginvestigasi kondisi kualitas pelayanan
pada PT Bank Mestika Dharma, TBK. Capem Gatot Subroto, Medan,
menginvestigasi loyalitas pelanggan PT Bank Mestika Dharma, TBK. CapemGatot
Subroto, Medan dan menginvestigasi bagaimana kualitas pelayanan
mempengaruhi loyalitas pelanggan pada PT Bank Mestika Dharma, TBK. Capem
Gatot Subroto, Medan. Penelitian ini dilakukan dalam waktu empat bulan yaitu
mulai dari bulan Desember2020 sampai bulan Maret 2021.
Penelitian ini menggunakan analisis deskriptif yang ditujukan ke sampel
sebanyak 96 responden yang merupakan pelanggan dari PT Bank Mestika Dharma,
TBK. Capem Gatot Subroto, Medan. Metode sampling yang digunakan adalah
pengambilan sampel secara kebetulan.
Penyebaran dari kuesioner telah melewati uji validitas dan reliabilitas. Uji
determinasi menunjukkan bahwa variable bebas (kualitas pelayanan) memberi
pengaruh sebesar 79.8% terhadap variable terikat (loyalitas pelanggan) pada PT
Bank Mestika Dharma, TBK. Capem Gatot Subroto, Medan
Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa kualitas pelyanan
mempunyai pengaruh terhadap loyalitas pelanggan. Perusahaandisarankan untuk
memberikan peralatan yang mampu digunakan untuk mendukung kerja
perusahaan, memberikan karyawan informasi yang cukup untuk meningkatkan
kemampuan kerja dan memahami prosedur kerja, memberikan penjelasan terhadap
karyawan bagaimana membuat pelanggan nyaman dan juga lebih agresif dalam
memperkenalkan produk perusahaan secara keseluruhan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Kelvin, Kelvin NIM03011170113 kk70113@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Depari, Genesis Sembiring NIDN0325019201 genesis.sembiring@uph.edu |
Uncontrolled Keywords: | service quality; customer loyalty; PT Bank Mestika Dharma; Tbk. Capem Gatot Subroto; Medan |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 24016 not found. |
Date Deposited: | 19 Aug 2022 02:59 |
Last Modified: | 19 Aug 2022 02:59 |
URI: | http://repository.uph.edu/id/eprint/49829 |