Siregar, Cindy Ruth Cahaya (2022) Analisis pengaruh performance expectancy, effort expectancy, social influene, facilitating conditions, perceived risk, dan price value terhadap behavioral intention yang pada akhirnya memengaruhi actual usage pada pelanggan halodoc di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Revolusi industri 4.0 saat ini semakin berkembang pesat dan meningkatnya
teknologi dikalangan masyarakat sehingga mereka mulai mengadopsi penggunaan
aplikasi kesehatan untuk meningkatkan perawatan kesehatan.
Tujuan penelitian ini adalah untuk mengetahui pengaruh dari performance
expectancy, effort expectancy, social influence, facilitating conditions, perceived
risk, dan price value terhadap behavioral intention yang pada akhirnya
mempengaruhi actual usage. Manfaat dari penelitian ini untuk menambah ilmu
khususnya mengetahui seberapa besar pengaruh dari behavioral intention yang
pada akhirnya mempengaruhi actual usage. Penelitian ini merupakan penelitian
kausal. Dengan menggunakan metode kuantitatif dengan software SPSS 22.0.
Pengumpulan data dilakukan dengan penyebaran kuesioner dengan teknik snowball
sampling kepada 140 responden dengan karakteristik responden 79 wanita dan 61
pria berumur 18-60 tahun, berdomisili di Surabaya, telah melakukan pencarian
informasi terkait Halodoc, telah mengunduh mandiri Halodoc, menggunakan
aplikasi Halodoc, dan masih menggunakan Halodoc.
Hasil penelitian menunjukkan bahwa behavioral intention berpengaruh
signifikan terhadap actual usage dengan koefisien regresi sebesar 0,508; variabel
performance expectancy berpengaruh signifikan terhadap behavioral intention
sebesar 0,086; effort expectancy berpengaruh signifikan terhadap behavioral
intention sebesar 0,468; social influence berpengaruh signifikan terhadap
behavioral intention sebesar 0,415; facilitating conditions berpengaruh signifikan
terhadap behavioral intention sebesar 0,094; perceived risk tidak berpengaruh
signifikan terhadap behavioral intention sebesar -0,078; dan price value
berpengaruh signifikan terhadap behavioral intention sebesar 0,567. = The industrial revolution 4.0 is currently growing rapidly and technology is
increasing among people so that they are starting to adopt the use m-Health to
improve health care.
The purpose of this study was to determine the effect of performance
expectancy, effort expectancy, social influence, facilitating conditions, perceived
risk, and price value on behavioral intention which ultimately affects actual usage.
The benefit of this research is to increase knowledge, especially knowing how much
influence behavioral intention has which ultimately affects actual usage. This
research is a causal research. By using quantitative methods with SPSS 22.0
software. Data was collected by distributing questionnaires with snowball sampling
technique to 140 respondents with the characteristics of 79 women and 61 men aged
18-60 years, domiciled in Surabaya, have searched for information related to
Halodoc application, have downloaded Halodoc independently, used the Halodoc
application, and are still using the Halodoc application.
The result showed that the variable behavioral intention had a significant
effect on actual usage with a regression coefficient of 0,508; variable performance
expectancy had a significant effect on behavioral intention with a regression
coefficient of 0,086; effort expectancy had a significant effect on behavioral
intention with a regression coefficient of 0,468; social influence had a significant
effect on behavioral intention with a regression coefficient of 0.415; facilitating
conditions had a significant effect on behavioral intention with a regression
coefficient of 0,094; perceived risk had a significant effect on behavioral intention
with a regression coefficient of 0,078; and price value had a significant effect on
behavioral intention with a regression coefficient of 0,567.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Siregar, Cindy Ruth Cahaya 02011190083 cindyruthcahayasiregar12@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Monica, Dr. Amelia, S.E., RFP-I, M.M, CSMA, CDM. 0715128701 UNSPECIFIED Thesis advisor Suryaputra, Dr. Ronald, S.T., M.M., CSMA, CDM, PMA. 0720097804 UNSPECIFIED |
Uncontrolled Keywords: | performance expectancy; effort expectancy; social influence; facilitating conditions; perceived risk; price value; behavioral intention; actual usage |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Users 6090 not found. |
Date Deposited: | 13 Jan 2023 08:13 |
Last Modified: | 13 Jan 2023 08:13 |
URI: | http://repository.uph.edu/id/eprint/52484 |