Wijaya, Vanessa Putri (2022) Faktor-faktor yang mempengaruhi perilaku konsumen dalam pemesanan online food delivery di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tujuan dari penelitian ini yaitu untuk menguji secara empiris faktor-faktor
yang mempengaruhi niat perilaku konsumen dalam pemesanan online food
delivery. Jenis penelitian ini menggunakan penelitian kuantitatif melalui
penggunaan kuesioner yang disebarkan melalui link google form, penelitian ini
khusus untuk di daerah jabodetabek dengan karakteristik yang memiliki aplikasi
online food delivery lebih dari 2 aplikasi dan menggunakan aplikasi online food
delivery dalam kurun waktu 1 tahun. Pengambilan sample dalam penelitian ini
menggunakan metode purposive sampling, maka dari itu penelitian ini
mengumpulkan 272 respoden lalu setelah di screening menjadi 238 respoden. Data
di peroleh dengan menggunakan metode PLS-SEM. Penelitian menyatakan bahwa:
(1) adanya hubungan antara variabel attitude terhadap repurchase intention.,(2)
adanya hubungan antara variabel subjective norm dan repurchase intention.,(3)
adanya hubungan antara variabel Perceived behavioral control tidak memiliki
hubungan terhadap repurchase intention.,(4)variabel subjective norm memiliki
hubungan yang signifikan positif terhadap variabel attitude,(5) bahwa perceived
ease of use memiliki hubungan terhadap variabel attitude.,(6) variabel perceived
usefulness memiliki hubungan terhadap variabel attitude.,(7) variabel trust tidak
memiliki hubungan yang signifikan terhadap variabel attitude,(8) variabel
perceived ease of use memiliki hubungan perceived of usefulness,(9) variabel task
technology fit memiliki hubungan terhadap variabel perceived ease of use.,(10)
variabel task technology fit memiliki hubungan terhadap perceived usefulness.
Kata Kunci: Attitude, Repurchase intention, Subjective Norm, Perceived
Behavioral Control, Perceived Ease of Use, Perceived Usefulness, Trust, Task
Technology Fit/The purpose of this study is to empirically examine the antecedents of
repurchase intention in online food delivery. r yang mempengaruhi niat perilaku
konsumen dalam pemesanan online food delivery. This type of research uses
quantitative research through the use of questionnaires distributed through the
google form link, this research is specifically for the Jabodetabek area with
characteristics that have more than 2 online food delivery applications and use
online food delivery applications within a period of 1 year. Sampling in this study
used purposive sampling method, therefore this study collected 272 respondents
and then after being screened 238 respondents. Data were collected using the PLS�SEM method. Research states that: (1) there is a relationship between the variable
attitude towards repurchase intention., (2) there is a relationship between the
variables of subjective norms and repurchase intention., (3) there is a relationship
between variables. Perceived behavioral control has no relationship to repurchase
intention.,( 4) the subjective norm variable has a significant positive relationship to
the attitude variable, (5) that perceived ease of use has a relationship to the attitude
variable., (6) the perceived usefulness variable has a relationship to the attitude
variable., (7) the trust variable has no significant relationship significant to the
attitude variable, (8) the variable perceived ease of use has a relationship with
perceived usefulness, (9) the task technology fit variable has a relationship to the
perceived ease of use variable, (10) the task technology fit variable has a
relationship to perceived usefulness.
Kata Kunci: Attitude, Repurchase intention, Subjective Norm, Perceived
Behavioral Control, Perceived Ease of Use, Perceived Usefulness, Trust, Task
Technology Fit
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Wijaya, Vanessa Putri NIM01011190195 linvanessa99@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Juniarty, Juniarty NIDN0326067803 juniarty.fe@uph.edu |
Uncontrolled Keywords: | Attitude; Repurchase intention; Subjective Norm; Perceived Behavioral Control; Perceived Ease of Use; Perceived Usefulness; Trust; Task Technology Fit |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Vanessa Putri Wijaya |
Date Deposited: | 24 Jan 2023 06:00 |
Last Modified: | 02 Mar 2023 08:36 |
URI: | http://repository.uph.edu/id/eprint/52937 |