Kaluas, Oktafani Claudia (2018) Analisis pengaruh service orientation (customer focus, organizational support, customer service under pressure) , job satisfaction dan organizational commitment terhadap intention of leaving pada karyawan bca kanwil darmo Surabaya. Bachelor thesis, Universitas Pelita Harapan Surabaya.
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Abstract
Pertumbuhan fundamental dalam lingkungan bisnis telah mengakibatkan
perubahan dramatis pada sifat-sifat penting sistem sumber daya manusia (SDM) hal
itu menunjukkan bahwa semakin pentingnya SDM bagi bisnis. Pesatnya
perkembangan teknologi, pergeseran demografi, fluktuasi ekonomi, dan kondisi
dinamis menyebabkan lingkungan bisnis menjadi penuh ketidakpastian, semakin
kompleks, dan cepat berubah. Untuk menghadapi kondisi tersebut, setiap organisasi
dituntut untuk segera beradaptasi dengan perubahan lingkungan yang semakin
kompetitif melalui pertumbuhan organisasi. Berbagai instansi baik pemerintah dan
swasta mau atau tidak mau dituntut agar bisa meningkatkan kinerjanya. PT Bank
BCA Kanwil III Surabaya merupakan perusahaan swasta nasional yang bergerak
di bidang perbankan. Untuk dapat bertahan dalam persaingan, setiap perusahaan
jasa perlu untuk meningkatkan Service Orientation , Job Satisfacton dan
Organizational Commitment terhadap Intention of Leaving. Dalam hal ini karena
semakin banyak nya tingkat turnover, maka perusahaan penting untuk menurunkan
intensitas karyawan meninggalkan perusahaan. Tujuan dari penelitian ini adalah
untuk menguji hubungan antara orientasi layanan karyawan (fokus pelanggan,
dukungan organisasi, dan layanan di bawah tekanan) dan kepuasan kerja karyawan,
komitmen organisasi, dan keinginan karyawan untuk pergi. Untuk tujuan ini,
penulis mengembangkan pemodelan persamaan struktural.Metode sampel yang
digunakan pada penelitian ini yaitu probability sampling, dimana karyawan yang
bekerja di PT Bank BCA Kanwil III Surabaya bagian frontliner atau bagian yang
melayani langsung nasabah BCA. Responden dari penelitian ini berjumlah 30
karyawan. Untuk pengolahan dan penganalisaan data dalam penelitian ini yaitu
dengan menggunakan SPSS sebagai software untuk mengolah data. Hasil analisis
menunjukkan bahwa Statistical Product and Service Solutions (SPSS) dengan
software 22.0 sebagai software untuk mengolah data kuesioner.
Nilai koefisien regresi dari Customer Service Under Pressure terhadap Job
Satisfaction adalah 0,104 yang artinya positif dan berpengaruh.
Nilai koefisien antara variabel Customer Focus terhadap Job Satisfaction sebesar
0.161 berpengaruh dan signifikan terhadap variabel Satisfaction. Nilai koefisien
antara variabel Organizational Support terhadap Job Satisfaction sebesar -0.539
berpengaruh negatif dan tidak signifikan terhadap variabel Job Satisfaction. Nilai
koefisien regresi dari Customer Service Under Pressure terhadap Organizational
Commitment adalah -0,092 yang artinya berpengaruh negatif dan tidak signifikan.
Nilai koefisien antara variabel Customer Focus terhadap Organizational
Commitment sebesar 0.484 berpengaruh dan tidak signifikan terhadap variabel
Organizational Commitment. Nilai koefisien antara variabel Organizational
Support terhadap Organizational Commitment sebesar -0.063 berpengaruh negatif
dan signifikan terhadap variabel Organizational Commitment.Nilai koefisien
regresi antara variabel Job Satisfaction terhadap Organizational Commitment
sebesar 0.289 berpengaruh positif dan tidak signifikan terhadap variabel
Organizational Commitment. Nilai koefisien regresi antara variabel Job
Satisfaction terhadap Intention of Leaving sebesar -0,369 berpengaruh negatif dan
signifikan terhadap variabel Intention of Leaving. Nilai koefisien regresi antara
variabel Organizational Commitment terhadap Intention of Leaving sebesar -0.247
berpengaruh negatif dan tidak signifikan terhadap variabel Intention of Leaving / Fundamental growth in the business environment has resulted in a dramatic change
in the essential characteristics of the human resource system (HR), which shows
that the importance of human resources to business is increasing. The rapid
development of technology, demographic shifts, economic fluctuations, and
dynamic conditions cause the business environment to become full of uncertainties,
increasingly complex, and rapidly changing. To deal with these conditions, every
organization is required to immediately adapt to increasingly competitive
environmental changes through organizational growth. Various government and
private agencies are willing or unwilling to be prosecuted in order to improve their
performance. PT Bank BCA Regional Office III Surabaya is a national private
company engaged in banking. To be able to survive in competition, every service
company needs to increase Service Orientation, Job Satisfacton and Organizational
Commitment to Intention of Leaving. In this case because the more the turnover
rate, the company is important to reduce the intensity of employees leaving the
company. The purpose of this study was to examine the relationship between
employee service orientation (customer focus, organizational support, and service
under pressure) and employee job satisfaction, organizational commitment, and
employee desire to leave. For this purpose, the authors developed structural
equation modeling. The sample method used in this study was probability sampling,
where employees worked at PT Bank BCA Regional Office III in Surabaya in
frontliners or parts that served BCA customers directly. Respondents from this
study amounted to 30 employees. For processing and analyzing data in this research
that is by using SPSS as software to process data. The result of analysis shows that
Statistical Product and Service Solutions (SPSS) with software 22.0 as software to
process questionnaire data.
The value of regression coefficient from Customer Service Under Pressure to Job
Satisfaction is 0.104 which means positive and influential.The coefficient value
between Customer Focus variable and Job Satisfaction is 0.161 and has a significant
effect on the Satisfaction variable. Coefficient value between Organizational
Support variable to Job Satisfaction is -0.539 have negative and not significant to
Job Satisfaction variable. The value of regression coefficient of Customer Service
Under Pressure on Organizational Commitment is -0.092 which means have a
negative and insignificant effect. Coefficient value between variable of Customer
Focus to Organizational Commitment equal to 0484 have an effect and not
signifikan to Organizational Commitment variable. Coefficient value between
Organizational Support variables on Organizational Commitment of -0.063 has a
negative and significant effect on Organizational Commitment variables. The
regression coefficient value between the variable Job Satisfaction on Organizational
Commitment of 0.289 has a positive and not significant effect on Organizational
Commitment variables. The regression coefficient value between the variable Job
Satisfaction towards Intention of Leaving is -0.396 negative and significant effect
on the Intention of Leaving variable. The regression coefficient between the
Organizational Commitment variables and the Intention of Leaving of -0.247 has a
negative and insignificant effect on the Intention of Leaving variable
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Kaluas, Oktafani Claudia NIM01120150030 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald UNSPECIFIED UNSPECIFIED Thesis advisor Amelia, Amelia UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | intention of leaving; customer focus; organizational commitment; organizational support; job satisfaction and customer service under pressure |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 26 Jun 2023 04:20 |
Last Modified: | 26 Jun 2023 04:20 |
URI: | http://repository.uph.edu/id/eprint/56181 |