Setio, Ivan (2018) Analisis pengaruh system quality, information quality dan service quality terhadap customer loyalty melalui user satisfaction pada pelanggan m-bca di Surabaya. Bachelor thesis, Universitas Pelita Harapan Surabaya.
Preview
SAMPUL.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
Preview
ABSTRACT.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (80kB) | Preview
Preview
BAB 1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (386kB) | Preview
![Chapter2.pdf [thumbnail of Chapter2.pdf]](http://repository.uph.edu/style/images/fileicons/text.png)
BAB 2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (348kB)
![Chapter3.pdf [thumbnail of Chapter3.pdf]](http://repository.uph.edu/style/images/fileicons/text.png)
BAB 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (453kB)
![Chapter4.pdf [thumbnail of Chapter4.pdf]](http://repository.uph.edu/style/images/fileicons/text.png)
BAB 4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (837kB)
![Chapter5.pdf [thumbnail of Chapter5.pdf]](http://repository.uph.edu/style/images/fileicons/text.png)
PENUTUP.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (209kB)
Preview
PUSTAKA.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (126kB) | Preview
![Appendices.pdf [thumbnail of Appendices.pdf]](http://repository.uph.edu/style/images/fileicons/text.png)
LAMPIRAN BENAR.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (653kB)
Abstract
Kehadiran internet melakukan banyak perubahan dalam kehidupan manusia,
khususnya di sektor perbankan. Saat ini, nasabah semakin dipermudah dengan
adanya layanan perbankan yang bisa diakses kapan saja dan di mana saja.
Nasabah bisa menjalankan berbagai keperluan perbankan yang diinginkan tanpa
perlu datang ke bank yang bersangkutan ataupun pergi ke ATM. Dengan
menggunakan ponsel yang terhubung internet, nasabah bisa mengecek saldo,
melakukan transfer dana, dan melakukan beberapa layanan perbankan lainnya.
Jenis layanan ini yang dikenal sebagai mobile banking.
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh System
Quality, Information Quality, dan Service Quality terhadap Customer Loyalty
melalui User Satisfaction. Manfaat yang diharapkan dari penelitian ini adalah
menambah khasanah ilmu pengetahuan di bidang manajemen khususnya seberapa
besar System Quality, Information Quality, dan Service Quality sehingga
meningkatkan user satisfaction yang pada akhirnya akan meningkatkan loyalitas
dari M-BCA.
Penelitian ini merupakan penelitian kausal. Metode penelitian yang
digunakan adalah metode kuantitatif dengan pengolahan data menggunakan
AMOS. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 115
responden dengan karakteristik responden pria dan wanita berumur 18-60 tahun,
berdomisili di Surabaya, dan menggunakan M-BCA selama 6 bulan terakhir.
Hasil penelitian menunjukkan bahwa variabel System Quality berpengaruh
signifikan terhadap User Satisfaction dengan koefisien regresi sebesar 0.405;
variabel Information Quality berpengaruh signifikan terhadap User Satisfaction
dengan koefisien regresi sebesar 0.339; variabel Service Quality berpengaruh
signifikan terhadap User Satisfaction dengan koefisien regresi sebesar 0.345;
variabel User Satisfaction berpengaruh signifikan terhadap Customer Loyalty
dengan koefisien regresi sebesar 0.820.
Rekomendasi utama yang dilakukan untuk objek penelitian ini adalah
penggunaan M-BCA harus ditingkatkan mengenai jam offline sistem M-BCA
yang mengakibatkan pelanggan tidak dapat menerima transfer dalam jam – jam
tertentu. Hal tersebut dikarenakan variabel system quality dalam penelitian ini
merupakan yang terpenting / The presence of the internet requires an atmosphere in human life, especially in
the banking sector. Nowadays, customers are further facilitated by the existence of
banking services that can be accessed anytime and anywhere. Customers can run
the various needs desired without the need to come to a designated bank or go to
an ATM. By using a connected internet, you can check balances, transfer funds,
and perform some other banking services. This type of service is known as mobile
banking.
This study aims to determine how the influence of System Quality, Information
Quality, and Service Quality to Customer Loyalty through User Satisfaction. The
expected benefit of this research is to increase the repertoire of science in the field
of management, especially how much System Quality, Information Quality, and
Service Quality so as to increase user satisfaction which will ultimately increase
the loyalty of M-BCA.
This research is a causal research. The research method used is quantitative
method with data processing using AMOS. Data collection was done by
distributing questionnaires to 115 respondents with characteristics of male and
female respondents aged 18-60 years, domiciled in Surabaya, and using M-BCA
for the last 6 months.
The results showed that the variables of System Quality significantly influence
the User Satisfaction with regression coefficient of 0.405; Information Quality
variables significantly influence User Satisfaction with regression coefficient of
0.339; Service Quality variables significantly influence User Satisfaction with
regression coefficient of 0.345; User Satisfaction variable has a significant effect
on Customer Loyalty with regression coefficient of 0.820.
The main recommendation used for offline systems is M-BCA which has
customers unable to receive transfers within certain hours. This is because the
variable quality system in this study is the most important
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Setio, Ivan NIM01120150065 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald UNSPECIFIED UNSPECIFIED Thesis advisor Amelia, Amelia UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | system quality; information quality; service quality; user satisfaction; customer loyalty; m-bca |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 05 Jul 2023 02:51 |
Last Modified: | 05 Jul 2023 02:51 |
URI: | http://repository.uph.edu/id/eprint/56437 |