Maulana, Muhammad Ihsan (2023) the influence of service quality and cafe atmosphere on customer satisfaction at Moscot.co coffeeshop Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Moscot.Co Coffeeshop is a café that focuses on coffeeshop. Customer
satisfaction has not been achieved with the many complaints submitted by
consumers. This happens because the quality of service is still considered slow, and
the cafe atmosphere does not support consumer comfort. The purpose of this study
is to examine the effect of service quality and cafe atmosphere on customer
satisfaction. If the quality of service is good, it will increase customer satisfaction.
The better the product quality, service quality, and store atmosphere provided to
consumers; then consumers will be more satisfied when they come to shop. This
type of quantitative research with descriptive methods and causal studies was used
to analyse a sample of 150 consumers. In sampling using convenience sampling.
The questionnaire distribution carried out has passed the validity and reliability
tests. The data tested has also passed the normality test, multicollinearity,
heteroscedasticity, and multiple linear regression tests. From the hypothesis test,
service quality and cafe atmosphere simultaneously and partially have a positive
and significant effect on customer satisfaction at Moscot.Co Coffeeshop with a
coefficient of determination of 43%. It can be recommended to Moscot.Co
Coffeeshop to periodically check and evaluate the condition and availability of
tableware, use aroma candles or diffusers to add additional aroma to the room and
create a loyalty programme for customers.-Moscot.Co Coffeeshop merupakan salah satu café yang berfokus pada
coffeeshop. Pada kepuasan konsumen belum tercapai dengan masih banyaknya
komplain yang diajukan oleh konsumen. Hal ini terjadi karena kualitas pelayanan
yang masih dinilai lambat dan suasana cafe yang kurang mendukung kenyamanan
konsumen. Maksud dari penelitian ini adalah untuk meneliti pengaruh kualitas
pelayanan dan suasana kafe terhadap kepuasan konsumen. Jika kualitas pelayanan
baik maka akan meningkatkan kepuasan konsumen. Semakin baik kualitas produk,
kualitas pelayanan, dan suasana toko yang diberikan kepada konsumen; maka
konsumen akan semakin puas saat datang untuk berbelanja. Jenis penelitian
kuantitatif dengan metode deskriptif dan studi kausal digunakan untuk
menganalisis sampel sebanyak 150 konsumen. Pada pengambilan sampel
menggunakan convenience sampling. Penyebaran kuesioner yang dilakukan telah
lolos uji validitas dan reliabilitas. Data yang diuji juga telah lolos uji normalitas,
multikolinieritas, heteroskedastisitas, dan uji regresi linier berganda. Dari uji
hipotesis kualitas pelayanan dan suasana kafe secara simultan dan parsial
berpengaruh positif dan signifikan terhadap kepuasan konsumen di Moscot.Co
Coffeeshop dengan nilai koefisien determinasi 43%. Dapat direkomendasikan
kepada Moscot.Co Coffeeshop untuk secara berkala memeriksa dan mengevaluasi
kondisi dan ketersediaan peralatan makan, menggunakan lilin aroma atau diffuser
untuk menambahkan aroma tambahan ke ruangan dan membuat program loyalitas
untuk pelanggan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Maulana, Muhammad Ihsan NIM03013180115 ihsanmaulana9516@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alimin, Erina NIDN0103097202 erina.alimin@lecturer.uph.edu |
Uncontrolled Keywords: | service quality; cafe atmosphere; customer satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 29573 not found. |
Date Deposited: | 15 Aug 2023 06:23 |
Last Modified: | 15 Aug 2023 06:23 |
URI: | http://repository.uph.edu/id/eprint/57674 |