Shia, Gilang Caesar Yudhan (2019) Analisis pengaruh privacy, application content, customer service, experiential terhadap eshopping satisfaction yang membentuk re e-shopping intention pada pengguna tiket.com di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Pada masa 2019 internet memiliki peran penting dalam kehidupan yang seolah tak bisa
digantikan dengan hal lain. Internet saat ini telah tersebar luas di seluruh dunia dan dapat diakses
oleh semua orang kapanpun dan dimanapun. Selain berguna untuk berkomunikasi. Internet juga
menjadi sebuah terobosan untuk melakukan segala sesuatu secara efektif dan efisien, termasuk
dalam kegiatan belanja yang dimana E-Commerce telah mewabah di Indonesia dengan masuknya
beranekaragam Online Travel Agent seperti Traveloka, Agoda,Wego,Pegi-pegi, Nusatrip, Tiket2,
Booking.com, Trip Advisor, dan juga UTiket.com. Agar dapat bertahan dalam dunia persaingan
Online Travel Agent penting bagi Online Travel Agent untuk dapat menciptakan Re E-Shopping
Intention dari para penggunanya.
Penelitian ini ditunjukan untuk menganalisa pengaruh variabel Privacy, Application
Content, Customer Service, Experiential terhadap E-Shopping Satisfaction; pengaruh variabel
Privacy, Application Content, Customer Service, Experiential, E-Shopping Satisfaction terhadap Re
E-Shopping Intention. Dalam meningkatkan Re E-Shopping Intention yang positif maka sampel
yang digunakan dalam penelitian ini yaitu pengguna Tiket.com berusia 17-65 tahun baik pria
maupun wanita, berdomisili di Surabaya, Memiliki aplikasi Tiket.com, Pernah melakukan
pembelian di Tiket.com minimal 2 kali dalam setahun terakhir, pernah berinteraksi dengan Customer
Service Tiket.com dalam 6 bulan terakhir, serta mengetahui promo Tiket.com. Penelitian ini
menggunakan 120 responden dan SPSS 22.0 untuk mengolah data.
Hasil penelitian menunjukan bahwa variabel yang memiliki pengaruh terbesar adalah
Application Content terhadap E-Shopping Satisfaction yang memiliki pengaruh sebesar 0.360,
kemudian pengaruh terbesar kedua adalah Customer Service terhadap E-Shopping Satisfaction
sebesar 0,291, dan pengaruh terbesar ketiga adalah Privacy terhadap Re E-Shopping Intention
sebesar 0,285, dan pengaruh terbesar keempat adalah Experiential terhadap Re E-Shopping Intention
sebesar 0,283, dan pengaruh terbesar kelima adalah E-Shopping Satisfaction terhadap Re EShopping
Intention sebesar 0,238, dan pengaruh terbesar keenam adalah Experiential terhadap EShopping
Satisfaction sebesar 0.184, dan pengaruh terbesar ketujuh adalah Customer Service
terhadap Re E-Shopping Intention sebesar 0,176, dan pengaruh terbesar kedelapan adalah Privacy
terhadap E-Shopping Satisfaction sebesar 0,110, dan pengaruh terbesar terakhir adalah Application
Content terhadap Re E-Shopping Intention sebesar 0,001 / In 2019, the internet has an important role in life that cannot be replaced by anything else.
Now, The internet is widespread throughout the world and can be accessed by everyone anytime
and anywhere. The internet is also a breakthrough for doing things effectively and efficiently,
including in shopping activities where E-Commerce has become an epidemic in Indonesia with the
various of Online Travel Agents such as Traveloka, Agoda, Wego, Pegi-pegi, Nusatrip, Tiket2,
Booking.com, Trip Advisor, and also UTiket.com. In order to survive in the competitive world of
Online Travel Agents, it is important for Online Travel Agents to be able to create Re E-Shopping
Intention from its users.
This research aims to analyze the effect of variables Privacy, Application Content,
Customer Service, Experiential on E-Shopping Satisfaction; the effect of variable variabel Privacy,
Application Content, Customer Service, Experiential, E-Shopping Satisfaction on Re E-Shopping
Intention. In increasing positive Re-Shopping Intention, the samples used in this study are Tiket.com
users aged 17-65 years, both men and women, domiciled in Surabaya, Having Tiket.com
applications, have been doing purchases at Tiket.com at least 2 times in the past year, have
interacted with Tiket.com customer service in the past 6 months, as well as knowing Tiket.com
promos. This study used 120 respondents and SPSS 22.0 to process data.
The results showed that the variable that has the greatest influence is the Application
Content of E-Shopping Satisfaction which has an effect of 0.360, then the second largest influence
is Customer Service on E-Shopping Satisfaction with value of 0.291, and the third largest influence
is Privacy towards Re-Shopping Intention with value of 0.285, and the fourth largest influence is
Experiential on Re-Shopping Intention with value of 0.283, and the fifth largest influence is EShopping
Satisfaction on Re-Shopping Intention with value of 0.238, and the sixth largest influence
is Experiential on E-Shopping Satisfaction with value of 0.184, and the seventh biggest influence is
Customer Service on Re-Shopping Intention with value of 0.176, and the eighth biggest influence is
the Privacy with value of E-Shopping Satisfaction of 0.110, and the last biggest influence is the
Application Content of Re-Shopping Intention with value of 0.001
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Shia, Gilang Caesar Yudhan NIM00000027357 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sondakh, Oliandes UNSPECIFIED UNSPECIFIED Thesis advisor Dananjaya, Yanuar UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | privacy; application content; customer service; experiential; e-shopping satisfaction; re e-shopping intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 29 Aug 2023 06:34 |
Last Modified: | 29 Aug 2023 06:34 |
URI: | http://repository.uph.edu/id/eprint/57971 |