Lilihata, Filian (2015) Analisis pengaruh variabel restaurant environmental cues dan non-environmental cues terhadap repurchase intention melalui customer satisfaction pelanggan comedy café di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Pada saat ini, industri yang sedang bertumbuh dengan pesat di Indonesia adalah
industri makanan dan minuman, salah satunya Restoran. Di kota Surabaya pun, industri
yang kini sedang tumbuh dengan pesat dan menjadi primadona adalah Restoran.
Tingginya tingkat pertumbuhan dari restoran yang ada di Surabaya ini tidak terlepas dari
pendapatan masayarakat Surabaya yang semakin meningkat. Selain pendapatan yang
meningkat, perubahan gaya hidup masyarakat Surabaya yang kini lebih menyukai makan
di Restoran karena dirasa lebih prestige juga turut membantu pertumbuhan restoran yang
ada di Surabaya. Untuk dapat bertahan dalam persaingan, setiap Restoran perlu untuk
meningkatkan Repurchase Intention
Penelitian ini ditujukan untuk menganalisa pengaruh variabel Decor, spatial
layout, Ambient Condition, Food Quality, Service Quality, Price, dan Customer
Satisfaction terhadap Repurchase Intention Restoran “Comedy Café” di Surabaya.
Sampel yang digunakan pada penelitian ini yaitu pada laki-laki dan wanita yang
tinggal di wilayah kota Surabaya yang melakukan pembelian di “Comedy Cafe” lebih
dari sekali dalam 3 bulan terakhir, berusia 18-60 tahun, sejumlah 176 responden. Untuk
pengolahan dan penganalisaan data dalam penelitian ini yaitu dengan menggunakan SPSS
sebagai software untuk mengolah data. Hasil analisis menunjukkan bahwa Statistical
product and service solutions (SPSS) dengan software 16.0 sebagai softwere untuk
mengolah data.
Temuan empiris tersebut mengindikasikan bahwa hubungan Customer
Satisfaction terhadap Repurchase Intention memiliki koefisien regresi dengan nilai
sebesar 0.504, lalu pengaruh Ambient Condition terhadap Customer Satisfaction dengan
nilai koefisien regresi sebesar 0.334, hubungan antara Service Quality terhadap Customer
Satisfaction memiliki koefisien regresi sebesar 0.256, hubungan antara Decor terhadap
Customer Satisfaction memiliki koefisien regresi paling tinggi sebesar 0.154, hubungan
antara Price terhadap Customer Satisfaction memiliki koefisien regresi sebesar 0.136, dan
terakhir hubungan antara Spatial Layout terhadap Customer Satisfaction memiliki
koefisien regresi sebesar 0.126 / Recently, an industry that is growing rapidly in Indonesia was food and
beverage industry, one of them is the restaurant. The high rate of restaurant
growth in Surabaya inseparable from increasing income of its citizen. Not only
increasing in income but also changing in lifestyle, which make Surabaya’s
people love to eat in a restaurant because of prestige, also boost the restaurant’s
growth. Every restaurant needs to increase behavioral intention in order to survive
in the competition.
This study aimed to analyze the effect of variable décor, spatial layout,
Ambient Condition, Food Quality, Service Quality, Price, and Customer
Satisfaction on Repurchase Intention Restaurant "Comedy Cafe" in Surabaya.
The sample used in this research that the men and women who live in the
city of Surabaya who make a purchase at the "Comedy Café" more than once in
the last 3 months, aged 18-60 years, a number of 176 respondents. For processing
and analyzing the data in this study by using SPSS as the software to process the
data. Statistical analysis showed that the product and service solutions (SPSS)
with a 16.0 software to process the data.
The empirical findings indicate that the relationship Customer Satisfaction
on Repurchase Intention has a regression coefficient with a value of 0504, then
the effect of Ambient Conditions on Customer Satisfaction with regression
coefficient of 0334, the relationship between Service Quality on Customer
Satisfaction has a regression coefficient of 0256, the relationship between the
décor to the Customer Satisfaction has the highest regression coefficient of 0154,
the relationship between Price on Customer Satisfaction has a regression
coefficient of 0.136, and finally the relationship between the spatial layout of the
Customer Satisfaction has a regression coefficient of 0.126
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Lilihata, Filian NIM01120110043 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor UNSPECIFIED UNSPECIFIED UNSPECIFIED Thesis advisor UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | decor; spatial layout; ambient condition; food quality; service quality; price; customer satisfaction; repurchase intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 02 Nov 2023 06:52 |
Last Modified: | 02 Nov 2023 06:52 |
URI: | http://repository.uph.edu/id/eprint/58595 |